Italian Industry Celebrates its Excellence at IDEF
Gamestore Magazine, a leading publication for the Italian Trade, announced on Wednesday at IDEF the winners of the Italian Games Awards 2006. The winners were voted by Italian retail and were awarded at a dedicated ceremony in Cannes during IDEF on Wednesday.
The selection of marketing activities and titles has been made by the publishers and voted by over 40 italian buyers, representing over 70% of the market value.
The Award ceremony has also given the opportunity to present the charity initiative that Gamestore Magazine funded over the last 3 years and keeps supporting with AVSI for children support everywhere in the world. For further information: http://www.avsi.org/EN/
Here below the list of the winners for each category.
MARKETING AND COMMUNICATION
1) Best Trade AD Campaign
Electronic Arts - Fifa 07 Evolution
2) Best Print AD Consumer Campaign
Nintendo - Dr. Kawashima's Brain Training
3) Best TV Spot
Microsoft - Gears of War
4) Best Radio Spot
Electronic Arts - The Sims 2 Pets
5) Best Online Campaign
Vivendi - World of Warcraft
6) Best Packaging
DDE - Guild Wars Nightfall Collector's Edition
7) Best POS Material
Vivendi - World of Warcraft
8) Best Budget Line
Activision - Best Of Activision
9) Best Launch Event
Scei - PS3 Dome
10) Best Co-Marketing Activity
Konami / Halifax - PES 6 with Gazzetta dello Sport
11) Best Charity Iniative - Ex Aequo:
Nintendo - Nintendo for Abio
Halifax with Bible and AMREF
PRODUCTS
12) Best First Person Shooter:
Microsoft - Gears of War
13) Best Sports Games:
Konami / Halifax - Pro Evolution Soccer 6
14) Best Racing Game:
Electronic Arts - Need for Speed Carbon
15) Best Action Adventure Game:
Nintendo - The Legend of Zelda Twilight Princess
16) Best Strategy Game:
Microsoft - Age of Empire III
17) Best Simulation Game:
Microsoft - Flight Simulator X
18) Best Puzzle Game - Ex Aequo
Scei - Buzz! The Big Quiz
505 Games / Halifax - Cooking Mama
19) Best Overall Pc Game:
Vivendi - World of Warcraft
20) Best Overall Console Game - Ex Aequo
Atari - Dragon Ball Z: Budokai Tenkaichi 2
Konami / Halifax - PES 6
21) Best Overall Portable Game
Nintendo - Dr. Kawashima's Brain Training
22) Revelation of the Year:
Nintendo - Dr. Kawashima's Brain Training
ACCESSORIES
23) Best PC Accessory:
Thrustmaster - Rally Wheel GT Force Feedback Pro Clutch 3 Pedals Edition
24) Best Console Accessory:
Atomic - TVR Sport Racing Steering Wheel Atomic
25) Best Portable Accessory
Blaze / Leader - Xploder PSP
SPECIAL AWARDS
1) Special Marketing Award:
Disney Interactive Studios - Desperate Housewives
/Trade Campaign/
2) Special Marketing Launch Award:
Activision - Guitar Hero II