It's My Birthday

Windsor – 19th June, 2009 – 2K Play is pleased to announce that It’s My Birthday! launches today, exclusively on the Wii™ system from Nintendo across Europe, Australia and New Zealand. It’s My Birthday! offers everything parents need to get the party started in a single box, including invitations, banners, colouring sheets and a special crown for the all-important birthday boy or girl!

It’s My Birthday! provides a unique and entertaining way to host a child’s birthday celebration, offering state-of-the-art party games that can be enjoyed by up to 12 children at a time on the Wii™. By modernising classics like Pin The Tail On The Donkey, Sack Race, Musical Chairs and 19 other traditional birthday games, it’s the perfect way to host a memorable and fun birthday party – without breaking the bank. The birthday boy or girl can also choose from ten party theme rooms for an unforgettable experience, from “Pirates,” complete with sword and treasure chest, to “Princess,” with a royal castle and magical unicorn.

“It’s My Birthday! is a fantastic alternative to expensive organised events,” says Neil Ralley, General Manager, 2K International. “Providing all the fun of a traditional birthday party, it’s a great way to entertain your child and their friends without the huge expense of hiring an entertainer or booking a venue. This £19.99 game can act as the centrepiece to any child’s birthday, offering superb value during these tough economic times. Of course, it’s not just a case of sitting children in front of a screen – thanks to the unique motion-sensing capabilities of the Wii™, children will be actively taking part in digital recreations of classic party games that are brilliantly designed and hugely entertaining".

When it’s time for the cake, the game breaks into ‘Happy Birthday,’ complete with on-screen lyrics to encourage everyone at the party to give a rousing rendition. It’s My Birthday! can be used over and over again, and still offers fun for the entire family even after the candles go out. In addition, 2K Play will offer the ability to print-out additional invitations for free on their website after the originals have been used.

It’s My Birthday! was developed by 2K’s Cat Daddy Games studio, the creators of the highly successful Carnival: Funfair Games franchise, which has sold over four million copies to date worldwide. It’s My Birthday! will be available on June 19 exclusively on the Wii™ system from Nintendo for the suggested retail price of £19.99, and is rated 3+ by ELSPA. For more information, please visit http://www.2kplay.eu/birthday/uk/

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Wii and the Wii logo are trademarks of Nintendo.

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