Iron Realms Spins Off Sparkplay Media

Mill Valley, CA, November 5, 2007 - Iron Realms Entertainment has spun off the division working on its 3d MMO Earth Eternal into a separate company and brand - Sparkplay Media.

Matt Mihaly, CEO of both Sparkplay and Iron Realms, said, "We're creating a separate company because the aims of Sparkplay are a bit different from Iron Realms. With IRE we've tried to create the most expansive, deep text-based MMORPG experiences around, and IRE will continue to do that with new text MMOs and with the near-daily game updates that our fans have become accustomed to."

"Sparkplay, on the other hand, is creating games (3d and otherwise) for an audience that is looking for experiences that don't necessarily require the same level of commitment to get into."

Sparkplay plans a 2008 release of its first game - Earth Eternal - and a 2009 release of two following games.

About Sparkplay Media

Sparkplay Media is a young, dynamic company developing a new kind of online entertainment experience, founded by the principals of Iron Realms Entertainment.

For additional information about Sparkplay Media, please visit the website at http://www.sparkplaymedia.com.

About Iron Realms Entertainment

Iron Realms Entertainment is a premiere independent developer of MUDs and MMORPGs. Founded in 1996, it pioneered the virtual asset sales business model in 1997 with its first commercial MUD - Achaea, Dreams of Divine Lands - and has released three additional text MUDs since: Aetolia, the Midnight Age, Imperian: The Sundered Heavens, Lusternia, Age of Ascension. Iron Realms is currently developing Midkemia Online, a text MUD based on the works of NY Times best-selling author Raymond E. Feist.

CONTACT:

Matt Mihaly

Sparkplay Media

matt@sparkplaymedia.com

http://www.sparkplaymedia.com

http://www.ironrealms.com