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International delegates blown away by Xploder HDTV Player

1st September 2006

NEWS RELEASE - FOR IMMEDIATE DISTRIBUTION

Representatives of the media, retail and distribution gathered at GC in Leipzig, Germany to experience for themselves the latest ground-breaking product from the Xploder team.

Greeted by two HD plasma screens showing a side-by-side comparison of the Xploder HDTV Player versus standard PS2 output, visitors were astounded by the instantly recognisable differences. They were left in no doubt of the visible improvements made by the product - crystal clear graphics, well-proportioned characters, crisp text within on-screen menus, detailed backgrounds, vivid colours and smooth character animation - resulting in dramatically enhanced gameplay.

From driving to fighting, role-play to strategy - almost all games including titles such as Formula One 06, the Godfather, GTA: Liberty City and classic beat-em-ups like Tekken 5 benefit from the improved HD image quality through the HDTV Player (compatible with 90% of all PS2 games). Simply choose your required settings, (480p, 720p, 1080i and numerous VGA modes) position the screen image in the required location and experience games as they were meant to be played.

Xploder HDTV Player is also capable of playing DVDs in High Definition and Enhanced Definition modes.

With consumers still anxious about committing to next generation movie formats, and concerns about the availability and pricing of the PS3, the HDTV Player is a cost-effective alternative for those who want to make the most of their existing HDTV system and current movie and game collections.

PAL and NTSC versions will be available from www.xploder.net in September. Initial interest in the HDTV Player has been phenomenal - since product details were posted on the site, Fire has received thousands of requests from consumers, media representatives, retailers and distributors all over the world wanting to know more about the product and its availability.

Why wait to play games and DVDs in HD? For just £29.99 / 49.99 / $49.99 you can experience HD quality now! Includes High Quality Component RGB Cable (with composite video adaptor).

Details will be posted on www.xploder.net as soon as the HDTV Player is available for purchase.

Consumers can register their interest in both the PAL & NTSC versions by visiting: http://www.xploder.net/products/148/Xploder-HDTV-Player.htm).

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Any further technical/media/distribution enquiries should be directed in the first instance to:

PR/Media Contact:

Phil Holmes

Marketing Manager

Fire International Ltd.

philholmes@fire-international.ltd.uk

office: +44 (0) 1302 325225

cell: +44 (0) 7717 713876

About Fire International Ltd:

Fire develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Proprietary products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

Fire also provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software - Fire technology powers the GameShark brand for Mad Catz in the US, Xterminator for Gametech in Japan and the Limited Edition Xploder Lite software that is bundled with the Lexar Gaming Edition PSP Memory Stick Duo memory card.

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