INplay 2010

Media Advisory

Dec 17, 2009 (Toronto) – Interactive Ontario today announced that registration is now open for INplay 2010. This two-day conference, taking place at the Liberty Grand in Toronto, is designed to bring creators of kids interactive properties and developers together to explore inspiring ideas for the future.

“ INplay promises to bring cutting edge research, innovation, market strategy and inspiration together in this one-of-a-kind conference,” said Ian Kelso, president and CEO of Interactive Ontario. “ IO is proud to collaborate with such great partners, many of whom are global leaders in the kids media entertainment business.”

“With all the changes happening in content creation and delivery, INplay is a huge opportunity for inspiration, to hear some of the latest research, and connect with potential partners in the kids interactive market,” said Ted Brunt, VP Interactive Production, marblemedia.

Early bird pricing ends February 25, 2010. Members of Interactive Ontario receive a further discounts on tickets. For registration, press accreditation and to sign up for the INplay newsletter, visit www.inplay2010.com.

INplay is for game developers/publishers, broadcasters, content producers/distributors, interactive/mobile/social media developers, toy/game manufacturers, book/magazine/comic publishers, marketers, researchers/child psychologists and all businesses with interest in the kids’ interactive media.

This project is spearheaded by IO in partnership with industry leaders including: Astral Media Inc, Bitcasters, Blue Print Entertainment, Breakthrough New Media, Capybara Games, CBC, Corus Entertainment, Decode Entertainment, Earth Rangers, Kids Can Press, marblemedia, Meridian Artists, Portfolio Entertainment, Spin Master Ltd., and zinc Roe Inc.

About Interactive Ontario ( www.interactiveontario.com)

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

About INplay ( www.inplay2010.com)

INplay is new unique international event in Toronto Canada, happening May 18th and 19th, that will connect kids creative industries invested in the development of interactive products and services. INplay is brought to you by Interactive Ontario and its partners – Ontario leaders in the kids space. This event is brought together, block by block with the support of the INplay Steering Committee and INplay Working Group.

-30-

For more information:

Danielle Engels

Director of Communications

Interactive Ontario

416 516 0077 x224

danielle@interactiveontario.com