InfoSpace Brings Marketers to Mobile with New Direct Communication Channel for its Popular Tournament Games
Highly Targeted Mobile Marketing Channel Reaches the Right Person in the Right Place at the Right Time
BELLEVUE, Wash. - July 5, 2005 - InfoSpace, Inc. (NASDAQ: INSP), a leading provider of mobile content, applications and infrastructure, today introduced a mobile marketing channel for its slate of "For Prizes" multiplayer tournament games. The channel allows marketers an innovative new way to reach mobile subscribers with highly targeted, relevant messages. Building on InfoSpace's leading mobile content position and its unique "For Prizes" gaming format, InfoSpace is pioneering the future of marketing in the mobile space.
"As the buzz around mobile entertainment increases, marketers are seeking ways to tap into the burgeoning opportunity," said Steven Hoffman, mobile executive producer at InfoSpace. "Our mobile marketing channel opens the doors for advertisers to reach consumers who increasingly rely on cell phones as a major source of entertainment, thus making mobile phones a prime target as the next major advertising medium."
The mobile marketing feature sends subscribers targeted ads and messages upon launching one of many head-to-head or progressive tournament games in the "For Prizes Network." These text or picture messages contain promotional material, such as information about prizes provided by participating sponsors, alerts about new tournaments and games, and changes to game rules.
"Mobile gaming is on the rise with six million wireless users downloading games in the month of February," said Seamus McAteer, chief product architect and senior analyst, M:Metrics, Inc. "InfoSpace's unique marketing channel gives marketers a highly effective tool to make a connection with desired markets."
About InfoSpace, Inc.
InfoSpace, Inc. (NASDAQ:INSP) is a leader in private-label search, online directory and mobile entertainment. InfoSpace consists of two divisions -- Search & Directory and Mobile. The Search and Directory division uses its unique metasearch technology to power a portfolio of branded Web sites and provide private-label search and online directory services. InfoSpace Mobile is a global provider and publisher of wireless content, including ringtones, games, graphics and more, as well as infrastructure solutions that help customers build stronger brands and generate revenue. InfoSpace Mobile distributes its applications through mobile operators, including Cingular Wireless, T-Mobile, Verizon Wireless, Nextel, Sprint, Virgin Mobile, Vodafone, O2, Orange, 3, TIM and Telefonica Moviles. More information can be found at http://www.infospaceinc.com.
This release contains forward-looking statements regarding the Company's mobile business and its mobile games business. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace's actual results include the implementation and future performance of the mobile marketing channel and the rate of adoption by mobile operators and other customers of InfoSpace's mobile media products and games offerings. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q as filed from time to time in the section entitled "Factors Affecting Our Operating Results, Business Prospects and Market Price of Stock." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
Media Contact - InfoSpace
Chris Loncto, Access Communications
917-522-3524