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Influential Interactive Entertainment Trade Magazine MCV Unveils Annual Industry Excellence Awards Shortlist

Over 50 Interactive Entertainment Companies Battle It Out For Industry’s Top Trophies

Friday 4 March 2005/... Videogames bible MCV has today revealed the finalists for this year's prestigious Industry Excellence Awards.

Over 50 companies will be fighting it out for the industry's 19 most celebrated awards, which together honour excellence throughout all levels of the business.

Electronic Arts leads the nominations table, short-listed seven times - although Sony Computer Entertainment Europe is close behind with a total of six. It's been another good year for Activision/LucasArts and THQ, each of which could bag a potential four awards. Nintendo, Microsoft, VU Games, Take 2/Rockstar, SCi, GAME and Gamestation have each received three nominations apiece.

The winners will be unveiled at a lavish ceremony on April 7th 2005 at The Brewery, London. This year's event - which will be attended by over 500 industry notables - has been expanded to acknowledge a wider range of industry achievements, with 'Unsung Hero' and 'Most Improved Company' added as categories.

"Given the competition out there, becoming a finalist is in itself a huge achievement and we congratulate everyone that has made it this far," said MCV publisher and Intent Media anaging director Stuart Dinsey. "This is the only event that covers the entire interactive entertainment community here in the UK and it recognises excellence through all levels of the business. The event itself will be a good opportunity to remind the industry of the success that companies of all sizes have achieved throughout the past 12 months."

Sponsors for the evening include Gizmondo, which will be exclusively trialling its new handheld entertainment system, plus Nvidia, Electronic Arts, Nokia N-Gage, Gem, Department X, ELSPA and DocData.

For details on the very limited number of tickets still available, contact

Kathryn@bhpr.co.uk.

The full list of finalists is as follows:-

Independent Retailer

Software Store

Playtime Multimedia

Eclipse

Action Replay

Virtual Games

Specialist Retailer

Gamestation

GAME

Chips

E-Play

CEX

Most Improved Retailer

Blockbuster

Choices

Argos

Software Store

Tesco

General Retail Chain

HMV

Argos

Tesco

Woolworths

Virgin

Online Retailer

Play.com

Amazon

Gameplay

Simply Games

GAME

Retail Buying Team

GAME

Gamestation

Andromeda

EUK

Igloo

PR Team

Electronic Arts

Ubi Soft

Sony

Nintendo

Microsoft

Sales Team

Activision

EA/Pinnacle

THQ

VU Games/V6

Take 2/Gem

UK Development Team

Sports Interactive (Football Manager)

Rockstar North (GTA: San Andreas)

Criterion (Burnout 3)

Sony London Studios (Singstar, Getaway 2, EyeToy Play)

Big Blue Box/Lionhead (Fable)

Magazine Team

PSW (Future)

Official Xbox Magazine (Future)

XBM (Highbury Entertainment)

Edge (Future)

GamesTM (Highbury Entertainment)

Distribution Team

Gem

EUK

Just

Pinnacle

Centresoft

Games Industry Newcomer

Hip Interactive

Gizmondo

NCSoft

Play It

Channel Advantage

Unsung Hero

THQ (WWE series)

ELSPA/Barrington Harvey (Manhunt)

VU Games (Simpsons Hit & Run)

Just Flight (PC flight sims)

SCi (Conflict series)

Most Improved Company

Sega

SCi

Focus Multimedia

Gamestation

Midway

Trade Marketing Team

Nintendo

Activision

Microsoft

VU Games

Sony

TV Campaign

Conflict: Vietnam (SCi)

Prince Of Persia: Warrior Within (UbiSoft)

PlayStation (Sony)

Sims 2 (EA)

Incredibles (THQ)

Marketing Team

Electronic Arts

Activision

UbiSoft

Sony

THQ

New Games Brand

Football Manager (Sega)

SingStar (Sony)

Mercenaries (LucasArts)

Nintendo DS

Gizmondo

Games Brand

Halo (Microsoft/Bungie)

GTA (Take 2/Rockstar)

The Sims (EA/Maxis)

Need For Speed Underground (EA)

FIFA (EA)

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