Industry leaders gather to discuss the future of advertising – JOGO Media supports the GfM World Congress as key sponsor
According to the latest estimates, the international market for In-Game Advertising is expected to grow to over a billion Euros in turnover over the next three years. Experts from this dynamic sector will be present once again at this year's International
Düsseldorf/New York NY/Berlin, March 4, 2008: For five years now, decision-makers within the branding, media and entertainment industries have gathered annually at the GfM World Congress in Berlin to exchange ideas and catch up on the latest trends in e-game marketing and digital marketing entertainment. JOGO Media, expert in in-game advertising solutions, will be present once again as one of the key sponsors of this two-day event, unique within Europe. As hosts of GfM World Media Night, they will offer participants a welcome opportunity for a professional exchange among industry insiders.
Diverse agenda attracts an estimated 300 visitors Hendrik Volp, Business Development Manager at JOGO Media, sees the live interaction within the increasingly crossmedial and cross-linked
advertising world as a sign of something greater. "The GfM World Congress provides advertisers, publishers, developers and marketers with an ideal platform for exchange and a way to keep up with the latest market developments. It is also an indicator of the growing possibilities and scope that modern, digital advertising forms, such as in-game advertising, have to offer."
On Wednesday March 12, the approximately 300 industry professionals attending the fifth International GfM World Congress can expect an extensive program of conferences and debates surrounding games marketing and games cross-linking with advertising platforms, new business models and the meaning of interactive communities. In the evening, participants will have the opportunity to meet informally and exchange on a personal level at GfM World Media Night, sponsored by JOGO Media. The Digital Marketing Entertainment Congress takes
place on Day Two with a stronger focus on technologies and channels.
About JOGO Media
Founded in 2006 by online advertising and technology specialists, JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for displaying advertising away from traditional mediums to a more engaging platform, by establishing the premier technology-powered next-generation media agency for advertisers and publishers. JOGO Media provides a critical service by acting as the agency between game publishers and advertisers seeking to maximize
the benefits offered by in-game advertising. Additional information is available online at www.jogomedia.com.