In-Game Advertising Pioneers Darren Herman and Andrew Sispoidis Join Forces with IGA Partners, Ltd. to Launch IGA Partners North America
Pair to head North American operations for the world’s leading specialist for in-game advertising
SAN FRANCISCO, CA - March 8, 2005 - IGA Partners, Ltd announces a new venture today to capitalize on over 500 million retail video gamers with the creation of IGA Partners North America, the exclusive North American agent for the world's largest name in in-game advertising. IGA Partners North America represents a unique integration of advertising agency experience, video game culture, and proprietary technology aimed at assisting corporate advertisers and their agencies in delivering effective advertising and marketing messages to gamers.
IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. The creation of the North American company will help IGA Partners, Ltd. expand into the United States and Canadian markets while taking advantage of the infrastructure and relationships that Herman and Sispoidis have already built. The venture also gives both entities a better understanding of the needs of global advertisers - needs that often require both worldwide coordination and local market implementation.
"We are extremely excited about bringing Darren and Andrew onboard and making them part of our team," says Justin Townsend, CEO of IGA Partners Europe, "With their previous track record of success in the in-game advertising and video game industry with inGamePartners, we recognized a real opportunity to expand our global reach and offer more opportunities to our clients."
"The in-game advertising medium is rapidly becoming an attractive place to spend money for many top advertisers," explains Darren Herman, Founder and Chief Commercial Officer of IGA Partners North America. "We have a unique chance to capture the worldwide market with this venture and expand offerings for companies looking for new ways to get their brand in front of their most important audiences."
IGA Partners North America CEO Andrew Sispoidis agrees. "Coming from the video game industry, we understand in-game advertising from the publisher and developer perspectives, and will now be able to tap into the international advertising and consulting experience on the advertiser side with IGA Partners to create the most powerful channel worldwide for companies looking to get into in-game advertising."
For more information on IGA Partners North America, go to www.ingameadvertising.com.
***Darren Herman and Andrew Sispoidis will be available for meetings at this week's Game Developers Conference in San Francisco. Please contact PR Specialist Sara Lamela at (305) 576-1171 x5 or by e-mail at saralamela@maxborges.com to schedule a meeting time.
IGA Partners North America
Based in New York, NY and headed by video gaming pioneers Darren Herman and Andrew Sispoidis, IGA Partners North America represents a unique integration of agency experience, video game culture, and proprietary technology aimed at assisting corporate advertisers and their agencies deliver effective advertising and marketing messages to gamers. IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. For more information, visit the web site at www.ingameadvertising.com.
Media Contacts:
Sara Lamela
PR Specialist
Max Borges Marketing Solutions
3510 Biscayne Blvd, Suite 208
Miami, FL 33137
(305) 576-1171 x5
Ted Miller
PR Specialist
Max Borges Marketing Solutions
3510 Biscayne Blvd, Suite 208
Miami, FL 33137
(305) 576-1171 x2