In-Fusio creates two separate business divisions
Games channel management services re-branded
Wireless games and entertainment company In-Fusio has announced its intention to divide its business operations into two separate divisions, establishing Mobile Scope to cater for games channel management services.
Under the new structure, the company will continue to develop and publish mobile games and content under the In-Fusio Publishing label, headed-up by Juergen Goeldner, EVP of Publishing. In-Fusio will continue to expand both its current portfolio of more than 90 downloadable games and entertainment applications and continue to develop its publishing network, which currently reached more than 50 countries worldwide.
Gilles Raymond, CEO and president, will lead the newly created Mobile Scope, which will continue to provide turnkey gaming services to carriers in Europe and China. Mobile Scope services currently reach more than 17 million subscribers worldwide, multiplying the ARPU (Average Revenue Per User) by up to six times.
The services provided by Mobile Scope, which are supported by seven major international handset manufacturers and 10 carriers worldwide, include:
Platform Management: Complete hosting and delivery of games, multiplayer and interactions servers, customer billing and support, WAP push mechanisms and reporting module.
Content Management: Assessment of content, game selection, quality assurance and contract management.
Community Management: Direct and cross marketing, accurate reporting and analysis of usage and coordination of player contests and promotions.
In-Fusio's supervisory board chairman, Jeffrey Lapin, commented: "Carriers are not only seeking quality content, but also ways in which to maximize ARPU. With two separate divisions, In-Fusio and Mobile Scope, the company is in a better position to serve our customers' respective needs for both great mobile entertainment and superior games management services."