IN 2010

For Immediate Release

June 25, 2010 (Toronto) – Interactive Ontario today announced that registration is now open for their flagship annual conference, IN 2010. This cross-platform, multi-stream conference about the business and ideas of interactivity will take place from September 12-14 at the Carlu in Toronto.

The conference will be divided into the following streams:

Mobile:

The IN Mobile stream will present sessions from case studies to discussions about the latest and greatest key developments, the current status and future development trends in wireless technology.

Social Media:

Social Media at IN will focus on the creative and business opportunities in a sector which is continuously reinventing itself through user-generated content. Showcasing leading-edge projects and discussions about the newest communication platforms, these sessions will explore marketing, collaboration, information sharing, and experimental crossovers.

Games:

The video games industry continues to be one of the fastest growing industries worldwide. With an eye toward intellectual property, which is exploitable along multiple entertainment verticals, this stream brings creative, production and business perspectives to the table at IN 2010. Industry veterans will discuss current trends, explore leading-edge projects and examine the challenges and opportunities that exist in crossover projects.

X-Platform:

This stream focuses on the opportunities that lie in the digital media content space as it continues to grow by showcasing the interconnectedness of various interactive sectors within cultural and digital media industries. This stream highlights the potential creative and business opportunities that exist between platforms.

Visionary:

The visionary stream is dedicated to showcasing thought-leaders. Made up of the innovators, originators, inventors and explorers of big ideas. These forward-thinkers share their vision and in turn, incite new ways of thinking about business models, interactivity, and technology.

Special rates are available to those delegates who attended the event last year as well as super early bird pricing for new attendees. These rates are only available until July 16, 2010. Visit www.inexchange10.com <http://www.inexchange10.com> for tickets and more information.

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About IN 2010

IN 2010 explores the visionary ideas, creative excellence and technological innovations that generate truly engaging interactive experiences. From games to film, from social media to mobile, IN 2010 will bring together International industry leaders for 2.5 days of networking, ideation and business in downtown Toronto.

About Interactive Ontario

IO is a not-for-profit industry trade organization with over 250 member companies, committed to the growth of the Ontario interactive digital content industry

For more information or press accreditation:

Danielle Engels

Director of Communications

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512

email: danielle@interactiveontario.com

web: www.interactiveontario.com

Join us for IN|10 www.inexchange10.com