IMMERSION Forum & Showcase

IMMEDIATE RELEASE

13 May 2010

At Westminster Conference Centre on 24 May, a dream team of leading games and media executives - Ian Livingstone of Square Enix, Peter Edward of Sony Home, Matthew Jeffery of EA, Peter Bazalgette former VP of Endemol and Simon Nelson of BBC - hotly debate the challenges and opportunities of moving to an online distribution and monetisation model.

Following a market review from Ben Keen of Screen Digest, the executives will be debating the key issues of:

• Piracy: Opportunity or threat?

• Privacy: How much should we give up for free access and consumption?

• Future Skills: How is accreditation relevant in fast-changing digital industries?

and the take-aways will be answers to questions that include:

• which business models will prevail for online games and immersive social media?

• what shape will the supply chain have in 5 years?

• Where should regulation be imposed and where not?

• How is innovation linked to funding and valuation?

The panel includes : Peter Edward, Sony Home; Mike Rawlinson, ELSPA; Kim Bayley, Entertainment Retailers Assoc; Ben Keen, Screen Digest; Nicolas Lovell, Games Brief; Matthew Jeffery, EA; Ian Livingstone, Square Enix; Gina Fegan, South East Media Network; Richard Bartle, Essex University; Simon Nelson, Head Vision, BBC; Jonathan Davis, UK Film Council

The IMMERSION Forum & Showcase continues for the rest of the day, with key speakers presenting the latest buzz on: Geospatial Apps, Search, Virtual Worlds, MMOs, Facebook Games and Apps, Smartphone and Social Media Apps, Game-Changer Technologies - and a Business Workshop ... and it's all wrapped up with an exclusive evening networking party in Central London.

Speakers include: Peter Bazelgette, New Baz; Ian Livingstone, Square Enix; Peter Edward, Sony Home; Mike Rawlinson, ELSPA; Matthew Jeffery, EA; Kim Bayley, ERA; Gina Fegan, SEMN; James Bamford, Bing; Nick Mitham, KZero; Toby Beresford, Nudge; Tim Harrison, The Mobile Consultancy; Justin Bovington, Rivers Run Red; Ron Edwards, Ambient; David Burden, Daden; Ian Hughes, Feeding Edge.

Registration for the Forum - only £299 - www.immersion10.co.uk Very limited number of places available.

The networking party is separately bookable and open to all - only £29 - http://magicmixer.eventbrite.com

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About IMMERSION Forum & Showcase

IMMERSION is 1 day action-packed event hosted by UK Trade & Investment at the Government's central London DTI/ BIS Conference Centre, focused on the business of Immersive Games & Social Media; including monetisation and funding.

From policy to strategy, application, monitisation and innovation of immersive games & social media, the annual IMMERSION Forum focuses on the current application and future of immersive & social media, EVERYWHERE: online, via smartphone and other devices - in games ... for broadcast media ... for brands ... and now for big business. Many questions are answered; including: What is the business and technical roadmap for immersive and social media and how can I make it work for me? How are virtual goods and microtransactions essential to my business model?

Sign up now for ground-breaking sessions, leading strategy, world-beating developer and commissioner speakers, exclusive networking. Not to be missed.

Highlights:

• Learn about the strategic and governance issues relating to Facebook, Bing, Google and other major platforms online

• Explore new revenue, funding & distribution models using social media for your business - includes microtransactions, freemium, virtual goods

• Understand the opportunities and risks of the Cloud and SAaS model

• Interact with the showcase of best applications and innovation tech around today

• Learn where to apply augmented reality, location-based and geospatial applications

• Learn about monetising Smartphone apps

Contact: Martine Parry, Apply Group - 0845 838 1989

IMMERSION Forum link: http://www.immersion10.co.uk