ImaginEngine Teams Up With Motorola To Create The "Motorola M-Lab" At Wannado City
ImaginEngine develops an exciting game teaching kids the value of innovation
FOR IMMEDIATE RELEASE:
BOSTON - June 14, 2006 - ImaginEngine, a
division of Foundation 9 Entertainment, today announced its
key role in the "Motorola M-Lab" project at Wannado City,
America's first indoor role-playing theme park for kids. The
Motorola M-Lab will be an exciting venue where kids
participate in a challenging, game-based experience.
ImaginEngine, the leading developer of educational and
entertainment software for kids, will create the video,
sound, and game content that serve as the exhibit's
centerpiece.
"We want to inspire kids to learn more about science,
invention, and the thought process that goes into creating
new things with technology," says Bridget Erdmann, executive
producer of ImaginEngine. "We feel the realistic, immersive
environment, the dynamic of the team effort, and the exciting
discovery and creation processes that are all a part of the
venue will make this a fun, insightful and highly memorable
experience for kids."
At the "M-Lab," kids will play the role of "M-Ventors," an
elite and highly sought-after group of kid inventors tasked
with helping different organizations solve difficult problems
while using interactive technology. Through the game's
various stages of exciting assignments, kids will learn about
invention, critical thinking, and innovation at the
M-Lab.
In addition to developing the "M-Lab" game software itself,
ImaginEngine will also be providing environmental sounds and
videos that will be played throughout various physical areas
of the M-Lab. ImaginEngine will also produce the acting
scripts for the "Wannahelpers", the park's employees who
assist the children in playing the game..
"Motorola is pleased to be working with ImaginEngine to help
us bring our ideas for the M-Lab to life," said Peter
Aloumanis, general manager, U.S. Markets Division, Motorola's
iDEN® Mobile
Devices. "Together, we are creating an innovative venue for
teaching children the importance of technology while making
it fun."
The high-tech venue was created for Motorola by Gensler, a
strategic design firm with expertise in creating branded
experiences through the built environment.
"It's great to be working with other companies that share our
desire to make this happen. We collaborate well with Motorola
and Gensler," says Erdmann. "This is such a unique experience
for children to have, and ImaginEngine is excited to be a
part of it."
Motorola plans to open the venue in the Fall of 2006.
About ImaginEngine
Part of Foundation 9 Entertainment (www.F9E.com), the largest independent game
developer in North America, ImaginEngine is a leading brand
in the development of children's titles and value software.
The studio is known for its award-winning, commercially
successful CD-ROMs, online, and casual games. ImaginEngine
strives to give kids and adults entertaining tools and
experiences to enjoy and express themselves in software and
the online world. ImaginEngine is based in Framingham, MA and
can be found on the web at: www.imaginengine.com.
ImaginEngine, along with Backbone, The Collective, Pipeworks,
and Digital Eclipse make up Foundation 9 Entertainment. The
company's studios have developed more than 300 titles,
including more than 40 in 2005 alone. Foundation 9
Entertainment employs more than 350 employees, and has
offices in Los Angeles, Newport Beach, Emeryville, Vancouver,
Boston, Eugene, Charloteetown and Honolulu. For more
information on Foundation 9 Entertainment, please visit:
www.F9E.com.
About Wannado City
Wannado Entertainment, LLC is a company whose vision is to
empower kids through the creation of reality-based,
interactive properties that entertain and educate. Wannado
Entertainment launched Wannado CityTM, America's first indoor
role-playing theme park located in South Florida's Sawgrass
Mills Mass in Sunrise,FL. Wannado City comprises more than
140,000 square feet - the size of three football fields - and
is a realistically designed theme park that imaginatively
transports kids to a world of their own, where they can
real-playTM
with over 120 roles including firefighters, archaeologists,
actors, TV and print reporters, chefs, airplane pilots,
doctors, and a host of other professions. For more
information, visit www.wannadocity.com.
MOTOROLA and the Stylized M Logo are registered in the US
Patent & Trademark Office. All other product or service
names are the property of their respective owners. ®
Motorola, Inc. 2006. All rights reserved.