Imagination Technologies' PowerVR MBX™ Drives Console Class Mobile 3D Gaming On The Texas Instruments' OMAP™ 2 Architecture At 3GSM
3GSM 2005, Cannes February 14th-17th
London, UK, 14th February 2005: Imagination Technologies [LSE: IMG], a leader in system-on-chip intellectual property (SoC IP), and one of its licensing partners, Texas Instruments Incorporated (NYSE: TXN) (TI), are demonstrating high-end mobile multimedia content at the 3GSM World Congress 2005.
The PowerVR enabled Texas Instruments OMAP 2 architecture enables the very highest performance mobile multimedia content. On show at 3GSM will be the stunning PowerVR Racer demo and content from a range of 3D graphics and middleware partners showing the future of mobile 3D gaming.
PowerVR MBX enables the migration of complex 3D/2D graphics and video content, with class leading performance and full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression, to such platforms as mainstream mobile phones and handheld gaming devices.
"With PowerVR MBX the OMAP 2 architecture will enable advanced graphics capabilities and state-of-the-art gaming content to be brought to an even wider range of mobile handsets and their users," said Hossein Yassaie, CEO, Imagination Technologies.
"We are excited by the level of gaming experience that the combination of TI's OMAP2 'All in One Entertainment' and the PowerVR MBX 3D core can deliver," said Paul Werp, Cellular Systems Strategic Marketing Director, Texas Instruments. "3D gaming is a key 3G revenue generator and we are glad be at the heart of enabling mobile console quality graphics."
See advanced 3D mobile gaming demonstrations on Imagination Technologies booth Hall 4 Stand K9, and TI's booths, Hall 1 stand B6 and Hall 2 stand E19.
About Imagination Technologies
Imagination Technologies Group plc - a leader in SoC IP - develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG). See: www.imgtec.com.
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