Imagination Partners E! Entertainment To Launch New Celebrity DVD Trivia Game
For immediate release
Los Angeles, CA -- February 15, 2005 -- DVD games pioneer and market leader Imagination Entertainment has partnered with E! Entertainment Television to launch a new celebrity trivia DVD game titled "Pop!-A-Razzi!"
Based on E! Entertainment Television's popular 101 Countdown television series, "Pop!-A-Razzi!" is the star-studded, interactive DVD game that brings players up close and personal with the latest news and happenings around Hollywood.
Imagination CEO, Shane Yeend said, "We have revolutionized the traditional game experience by using the magic of television and introduced a home theatre make-over - we have created a whole new way to play on DVD with the glitz, glamour and gossip of Hollywood's biggest names. All you need is your remote!"
"We're delighted to be partnering with Imagination Entertainment to create the first ever DVD trivia game based on E! content," said Sheila Johnson, Senior Vice President, Business Operations, E! Networks. "E! fans and entertainment trivia enthusiasts will definitely enjoy playing this new interactive game, and will undoubtedly learn new facts about their favorite stars in the process."
Mr Yeend added, "Pop!-A-Razzi has received overwhelming interest as the game feeds our fascination for celebrities and their lives."
Packed with celebrity-filled clips and 505 trivia questions from E!'s 101 Countdown television series, the game tests players knowledge of their favorite stars and entertainment industry buzz. With five question categories based on the series, including 101 Biggest Celebrity Oops!, 101 Best Kept Hollywood Secrets, and 101 Most Awesome Moments in Entertainment, the game is perfect for entertainment lovers.
The object of the game is to be named the "POP!-A-RAZZI Guru" by collecting 101 Celebrity Points. Players score points by using a custom made "Pop it" dice device and correctly answering the corresponding questions on the DVD.
Scheduled for release to mass retailers this July, Pop!-A-Razzi! will hit the market just in time for the 2005 Emmy® season at a suggested retail price of $24.99.
About Imagination Entertainment
Imagination creates, produces and distributes the most compelling interactive entertainment to the world. Celebrating 21 years of business in 2005, Imagination has interests in traditional games and puzzles, DVD games, interactive television and digital media production. Imagination pioneered the DVD games category and is the category's market leader with products available in 85,000 retail outlets across the world. Imagination's DVD games bring family and friends together, using patent DVDi technology, DVD Game Pro, to produce awardwinning products.
About E! Networks
Based in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network, where life gets a new look, and E! Online, located at Eonline.com. E! is currently available to 86 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 40 million subscribers.
For Further Information:
Shane Yeend on + 1 310 948 5861 or
Sarah Abbott on