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IllFonic launch

New indie developer/publisher aims to "remind gamers that art and entertainment are what make games great".

FOR IMMEDIATE RELEASE

LOS ANGELES, CA – February 4, 2010, Independent developer and publisher IllFonic today opens its publishing arm to help small talented teams showcase and sell their games. IllFonic is independently funded and will focus on developing and publishing original intellectual properties on digital platforms.

With a mission to focus on multiple digital AAA games with high re-playability and entertainment for consoles and PC, llFonic has set out to establish ground-breaking and genre-defying games that bring underground culture to gaming.

“IllFonic is made up of a crew of people who want to make the gamers feel the product was made just for them and not modeled off statics,” said Co-Founder / Executive Producer Raphael Saadiq.

“Lately this industry has seen a loss of amazing games and talent due to publisher retrenchment and fear of risk. IllFonic wants to remind gamers that art and entertainment are what make games great, not milking franchises to death. We stand as the alternative,” commented Co-Founder / President / Programmer Charles Brungardt.

“To me, game development is a form of art. But, only if the entire team and I are getting their hands dirty in the creative process. Our games are the working proof that small teams can still do big things. One man armies, cool people, and a passion for creating dope stuff. The work techniques we developed create an experience that feels like art - not software,” said Co-Founder / Lead Designer Kedhrin Gonzalez.

IllFonic currently has two games in development. Ghetto Golf, announced at GDC in 2009, is a multiplatform release. Ghetto Golf is a rapid mixture of third person combat, sports gameplay and comedy, dedicated to those players that have always wanted to wield an Uzi with their 9 iron. In addition to a deep single player campaign, Ghetto Golf offers a robust multiplayer mode including Golf Gangs and Team Deathmatch. In keeping with IllFonic’s philosophy of bringing the AAA experience to downloadable titles, Ghetto Golf will include an original soundtrack from top artists and producers plus feature voice talent from some of the best names in urban comedy.

Taking the underground to the masses, IllFonic is also publishing and co-developing an unannounced console title based on a hardcore classic with millions of followers. The game will be showcased at this year’s Game Developer’s Conference in San Francisco.

For more information on Ghetto Golf, go to www.ghettogolf.com.

About IllFonic:

IllFonic, LLC, was founded in 2007 and has offices in Los Angeles and Denver. Founded by musician Raphael Saadiq, engineer Chuck Brungardt, and game designer Kedhrin Gonzalez, IllFonic is committed to delivering AAA games digitally to consoles and PC at an affordable price. IllFonic utilizes many avenues in pop culture to cross brand its products in film, television, sports, music, and clothing. IllFonic has built a team of artists, developers, producers, and musicians that believe providing fun game-play means conveying the highest level of visual awe, an immersive environment and a sick soundtrack. For more information on the company, go to www.illfonic.com.

Europe/Australia/New Zealand

Chris Clarke

Tel: 00 44 208 6708425

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chris@freeformcommunications.com

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North and South Americas/ Asia

Tricia Gray

415-531-5704

tricia@freeformcommunications.com

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