Ignition Entertainment and Yuke's Co. Ltd. Sign Deal To Bring NEVES to Europe

Date: 22nd January 2008

Ignition Entertainment, a worldwide developer and publisher of interactive software, announced today an agreement with Yuke's Co. Ltd., to bring the popular puzzle game, NEVES for the Nintendo DS to Europe in early 2008. The deal marks the first time that Ignition Entertainment, and Yuke's, best known for its popular D1 Grand Prix, have worked together.

"The feedback we have already received pertaining to NEVES has been fantastic and we are

pleased to be working with Yuke's. NEVES is one of those puzzle games that once you start to play it is difficult to put down," said Ajay Chadha, President of Ignition Entertainment's US Operations. "So few new games within the genre hit the mark, but NEVES is the perfect choice for any puzzle fan and will capture the imagination and quickly become a favourite."

Yukinori Taniguchi, President & CEO, Yuke's Co., Ltd "We are delighted to be working with Ignition Entertainment, who has a great deal of experience and success with the puzzle game category. Yuke's and Ignition Entertainment believe we have an exceptional game in NEVES and looking forward to presenting the gaming community with this very special title!

NEVES for the Nintendo DS is based upon the Tangram puzzle which is said to have originated as far back as the Song Dynasty (960-1279AD). NEVES offers originality, challenge and fun and like many great games its simplistic approach offers a contest that 'puzzlers' and casual gamers alike will find hard to put down once they have picked it up.

In NEVES the player is presented with 7 shapes that must be fit together to form a pre-determined shape. All 7 pieces, also know as 'Tans', must be used, without any overlap. These shapes can range from simple items, like an athlete, to the more challenging. Understanding what the task presented is may be easy; mastering it is a challenge.

Making full use of the Nintendo DS touch screen, NEVES' control method is easy to pick up and simple to use, as the shapes can be flipped, rotated and placed into the correct position with a simple movement of the stylus.

Over 500 devious and highly creative puzzles are presented; some of which could take minutes to complete, whilst tackling others will depend on the players approach, dexterity and skill. As each puzzle concludes players will be eager for the next challenge!

Distributed by Atari in UK, and the Nordic countries, NEVES for the Nintendo DS is scheduled for release in Q1 '08.

Ends

For more information, please contact:

Peter Rollinson or Derek Reeve, Ignition Entertainment

01992 70 39 70 - 01795 435042

Peter@ignitionent.com Derek@ignitionent.com

About IGNITION ENTERTAINMENT LIMITED

Ignition Entertainment Limited, a UTV venture, is a software Developer & Publisher of Handheld and Console games. Created by a core team of Industry veterans with the purpose of building upon their successful track record within the international Games industry, and to bring a fresh new approach to both the development & distribution of original gaming product.

Incorporated in April 2002 from a select group of smaller studios & publishers, Ignition continues its expansion. Considerable Intellectual Property Rights and a healthy back catalogue of established game titles & franchises provide the launch platform for many new ideas & concepts.

At the centre of this is Digi-Guys, Ignitions wholly owned subsidiary - with its roots in both Videogames & High End CGI, Post-Production & VFX for movies. Based in it's own high-end facility inside the world famous Ealing Studios (London, UK), the studio's remit is to push far beyond the confines of conventional 'next-gen' thinking and produce unique, innovative and platform leading Videogames & Digital content across all media, utilising a broad spectrum of Games & Movie CG experience.

UTV, India HQ media group bought a 70 % stake in Ignition in 2007.

With its European HQ in Waltham Abbey (UK) and offices in Tokyo, Japan & Los Angeles, USA plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

About UTV Software.

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange & the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

About Yuke's Co., Ltd.

Yuke's Company Limited has delivered numerous hits both commissioned by major software companies and by in-house development mainly in the fields of action and racing games. The company is expanding its fields at present with commitment to product quality and technological prowess winning the approval of game players. Yuke's is rated as a pace-setting software developer at home and abroad.

For more information on Yuke's Company Limited, please visit: http://www.yukes.co.jp

® 2007 Yukes's ® HANAYAMA Co., Ltd.

NINTENDO DS IS A TRADEMARK OF NINTENDO.