"IGN Live" And The Game Developers Conference Present "How To Break Into The Videogame Industry"

BRISBANE, Calif. - September 27, 2005 - IGN Live, organized by leading Internet media and services company IGN Entertainment, is partnering with the Game Developers Conference to produce a two-day seminar providing gamers the opportunity to hear from their game design heroes and get their perspective on the growing opportunities within the increasingly viable and lucrative videogame industry. The educational series will take place at IGN Live, the first annual festival dedicated to all aspects of the gamer lifestyle, October 22-23, 2005, at the Anaheim Convention Center.

Through a series of panels and lectures, gamers and aspiring developers will hear top game developers and executives from leading videogame companies present their expertise and insights during sessions including:

• How to Break Into the Videogame Industry

• First Person Perspectives from First Year Developers

• Networking 101

• A Day in the Life of a Game Developer

• Career Paths in Game Development

The seminar will grant attendees access to a high level, influential lineup of speakers including representatives from Electronic Arts, THQ, Warner Bros. Interactive Entertainment and Midway Games. The interactive entertainment professionals will provide valuable tips for getting started in the industry, including how to land a first job, what it takes to succeed during that first year of work, networking opportunities, day-to-day responsibilities, the pros and cons of long work days, and how to climb the industry ladder to make games a long-term career.

Other panels taking place at IGN Live include The XX Factor: Girls and Gaming; Next-Generation Game Play; Careers in Videogame Journalism; The Future of MMOGs; Multiplayer Gaming, Games and Hollywood; and Videogame Education. Complete information on sessions and speakers can be found at www.ignlive.com.

IGN Live is presented by Best Buy, a leading retailer for computer and video games and electronics. Additional IGN Live partners and exhibitors include Dolby Labs, Electronic Arts, the Game Developers Conference, GameFly, Midway Games, Nintendo, PokerStars.com, THQ, Ubisoft, Vivendi Universal Games and 2K Sports. Tickets, priced at $15, are available online at www.ignlive.com, or can be purchased at the event for $25. Purchase of a separate ticket is required for the GDC Seminars.

About IGN Entertainment

IGN Entertainment is a leading Internet media and services company focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of August 2005, according to Internet audience measurement firm comScore Media Metrix*. The company's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. The company is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About Action Media

Action Media is an integrated marketing and event production company that provides a unique, powerful gateway to the potent, yet elusive Gen X-Y audience. Producing more than 20 annual events in the top North America markets, Action Media provides compelling original concepts and turnkey solutions for an extensive list of clients. Their event strategy is to create an interactive and entertaining environment that empowers the Gen X-Y audience to express their individuality. The current portfolio of Action Media events include their signature series and longest running show Hot Import Nights, the RC Expo (RCX), Fresh Tracks Snow and Skate Expo and Holiday Havoc.

About the Game Developers Conference

The Game Developers Conference (GDC) is the official trade event for game industry professionals driving game creation in the $11 billion video game industry. The GDC attracts more than 12,000 attendees and provides educational, networking, and business opportunities. It is the main global forum where programmers, artists, producers, game designers, audio professionals and others involved in the development of interactive games gather to exchange ideas, network, and shape the future of the industry.

IGN Entertainment, IGN.com, GameSpy, AskMen.com, Rotten Tomatoes, FilePlanet, TeamXbox, and Direct2Drive are trademarks of IGN Entertainment, Inc. Other trademarks and copyrights mentioned are the properties of their respective holders.

*Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.