IGA Worldwide Signs Exclusive Deal With Artix Entertainment, LLC; Deal Significantly Broadens Reach of Casual Games in IGA Network
IGA Adds Adventure Quest, Dragon Fable, Battleon Minigames.com to the IGA Worldwide Radial Network
Wednesday 23rd May/...IGA Worldwide Inc., the largest independent in-game advertising network, today announced an exclusive agreement with Artix Entertainment, L.L.C., a leading online game development, publishing and distribution company. With this deal, advertisers in the IGA Worldwide Radial Network will have the opportunity to reach 8.4 million unique visitors per month, and over 550,000 unique users per day playing three popular Artix Entertainment games: Adventure Quest, Dragon Fable, and Battleon Minigames.com. Artix Entertainment has more than 32 million accounts already created, with over 50,000 new accounts added daily. This announcement significantly broadens the volume and reach of casual games in IGA's leading Radial Network
"We are going to be focusing on 15 second video ads on the three game sites," said Justin Townsend, CEO, IGA Worldwide Inc. "The deal with Artix Entertainment allows us to offer further video options to our advertisers, leveraging the creative spots created for television as that medium continues to lose viewers."
"Artix has a very active, involved player community that visits the site often," said Adam Bohn, Founder, Artix Entertainment, L.L.C. "Artix is entering the in-game advertising market as almost 98% of users play free. The demographic of Artix users represent a unique family oriented cross section of the online community and reaches an audience from 8 to 80."
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Notes to Editors
About Artix Entertainment, L.L.C.
Artix Entertainment, LLC is a privately held game development studio with a track record of producing Macromedia Flash games, with a distinctive visual style and high-quality game play. Artix Entertainment is a Florida-based game company founded by Adam Bohn in 2003.
About IGA Worldwide Inc.
IGA Worldwide Inc. ( www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial network enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for diverse brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Morgenthaler Ventures ,Easton Capital Group, Intel Capital, and DN Capital.