IGA to reach 10m ads milestone

In-game advertising specialist IGA Worldwide expects to reach its ten millionth consumer before the end of March.

This week the company has also added its 50th new title to the ad serving network, which currently features leading brands such as Burger King, Paramount Pictures, T-Mobile, Nokia and FHM.

"We are thrilled to offer advertisers a sure-fire way to reach millions of consumers with high impact advertising and highly measurable results in some of the worlds leading game franchises," commented Justin Townsend, CEO of IGA Worldwide.

"Seven-figure budgets are no longer an anomaly and we are seeing more brands shifting dedicated budgets of this magnitude into the in-game space," he said.