IGA signs new agreement with Acclaim

In-game advertising firm IGA Worldwide has signed a new deal with Acclaim Games which covers six of the publisher's massively multiplayer online titles.

Under the terms of the deal, advertisements will appear in MMOGs such as 2Moons, 9Dragons, DANCE! and BOTS!!, plus two titles yet to be announced.

"This agreement expands the growth of our advertising network into social gaming," said IGA CEO Justin Townsend.

"This is the first of a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter, bringing our total available reach in line with that of a TV network."

Acclaim CEO Howard Marks said that the publisher's games "already deliver millions of impressions a day", adding, "With our growing list of titles we expect to break the ten million daily impressions within months.

"Acclaim offers its sophisticated multiplayer game content online for free and charges for optional in-game virtual items," he continued.

"We are pleased to join IGA Worldwideâs network that enables us to continue to offer our games free to players."