IGA signs advertising deal with Codemasters

IGA Worldwide has announced a three year partnership with Codemasters to deliver static and dynamic in-game advertising.

The new deal extends a July 2006 multi-platform, multi-title agreement.

"We are very pleased to be extending our partnership with Codemasters," said Justin Townsend, CEO of IGA Worldwide. "The company's dominance in the racing genre is one of the most relevant and important for advertisers, with a very high concentration of the valuable 18-34 male demographic."

In July, IGA Worldwide received USD 25 million in Series B funding led by GE/NBC Universal's Peacock Equity.

IGA Worldwide's other clients include Atari, EA, Eidos, and Valve.