iFone release Cluedo SFX mobile game
Mobile version of popular whodunnit board game launched across all networks
Manchester, 14th July 2005 - iFone, the leading wireless entertainment publisher, today launches Cluedo SFX, the mobile version of the special effects sequel of the classic Cluedo franchise. Cluedo SFX is part of iFone's Hasbro licence, which includes other classics such as Battleship, Monopoly and Micro Machines - all of which have been successfully launched by iFone for the mobile market.
The mobile version of the game includes a number of new features to enhance the playability including new characters, suspects, locations and weapons. Underlining iFone's belief in multiplayer games, the wireless version of Cluedo SFX has been designed with three play modes; the Classic game, the Quick-Game designed to allow users a 'snack-size' game play, and a Multiplayer game involving up to four human player and CPU combinations. The game will also feature the ability to save existing games for play at a later date.
Morgan O'Rahilly, CEO of iFone, commented "The Cluedo brand is one of the most popular board games of all time and has withstood the test of time, proving popular with all age groups. We are thrilled to be able to bring the game to the mobile phone and believe that it will prove to be equally as popular in this format to all casual gamers. The addition of Cluedo SFX to our portfolio underlines our commitment to offering a wide range of games with mass market appeal."
Originally developed in 1946, Cluedo is already one of the world's most popular board games, sold in over 70 countries, while the new board game Cluedo SFX was launched in Christmas 2004. The launch of mobile Cluedo SFX underlines iFone's dedication to developing games that appeal to the casual gamer as well as highlighting its reputation for publishing blockbuster games to the mobile market.
iFone has recently enjoyed outstanding success with a number one hit in the ELSPA mobile games download charts with Lemmings last month and has become the UK's number one publisher of mobile games by downloads over the last year according to recent announcements by the European Trade Body ELSPA.
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About iFone Ltd
iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.
iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands in the wireless space, iFone develops entertainment content for a wide range of handsets in all major languages.
Complemented by a world class account management, publishing and brand acquisition team, iFone combines a huge wealth of experience and technical knowledge from across the industry.
For more information please visit www.ifone.com
For further information, please contact:
Phil Rawcliffe for iFone
Sonus PR
+ 44 (0) 20 7031 0890
Emma Brown
iFone
+ 44 (0)161 827 8194