iFone Launches Sonic The Hedgehog On Mobile

Manchester, February 14 2006 - iFone, the leading wireless entertainment publisher, today announced the launch of SEGA's ultimate game mascot SONIC THE HEDGEHOG, the second Mobile title to be launched from iFone's recent eight-license deal with SEGA Europe Ltd.

iFone will be launching 'Sonic The Hedgehog Part One', the first of a two-part game based on the best selling SEGA MEGA DRIVE console version. Sonic will be available through network operator Orange UK from February and available through all other major network operators from March onwards.

Sonic The Hedgehog Part One will contain three familiar zones from the original version of the game, including Green Hill Zone, Marble Zone and Spring Yard Zones. Within each zone you will be able to collect golden rings along the way in order to recover Chaos Emeralds although the aim of the game is to save the animals that have been kidnapped and changed to robots by the evil Dr. Robotnik, who plots to take over the world!

"Sonic The Hedgehog is one of the best known gaming titles ever", comments Enda Carey, iFone's Marketing Director, "Not only does this fast and compelling character lend himself perfectly to the mobile platform, but with more advanced and faster technology available, we are able to offer a highly compelling console like experience on a mobile phone".

"iFone have proved to be incredibly successful in the conversion of SEGA's mobile games," stated Darren Newnham, Business Development Manager, SEGA Europe Ltd. "The appearance of Sonic from console to the wireless platform has been hugely successful in keeping Sonic as fast as the day he was created".

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About iFone Ltd

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.

iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands iFone has been awarded Best Performing Publisher for two years running.

Complemented by a world-class account management, publishing and brand acquisition team, iFone combines a huge wealth of experience and technical knowledge from across the industry.

About SEGA^® Europe:

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

For more information please visit www.ifone.com

For PR enquiries contact:

Emma Brown

iFone

+ 44 (0)161 827 8194

e.brown@ifone.com