iCarly

FOR IMMEDIATE RELEASE

SANTA MONICA, CA - Oct. 28, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) and Nickelodeon today announced the iCarly videogame is now available for Wii™ and Nintendo DS™/ Nintendo DSi™ in North America. The game lets fans of Nickelodeon’s hit television series join the cast of iCarly in a virtual experience. Inspired by the show’s theme of using technology to be creative, iCarly has special features for the Nintendo DSi™ that let players interact with their surroundings using the system’s camera and microphone.

“iCarly encourages creativity with its great characters and storylines,” said David Oxford, Activision Publishing. “The iCarly video game incorporates these elements from the TV show into an energetic gameplay experience that is non-stop entertainment!”

“Part of what has made iCarly the top show with kids and teens is allowing them to participate in their viewing experience through the website,” said Steve Youngwood, Nickelodeon/MTVN Kids and Family Group. “This game extends that concept even further by tapping into kids’ creativity to provide them with endless fun.”

In the iCarly video game, players help Carly, Sam, Freddie and the other characters from the hit TV series craft all-new “webisodes” of the show in an original storyline written exclusively for the game. Over 80 frenetic challenges--presented as show segments - capture the creativity of the series, and allow players to collaborate with the show’s main characters through new adventures. The innovative iCreate mode provides opportunities for gamers to add their own unique touches to the webisodes by swapping out props, characters, color schemes, audio, intros, outros and more. Up to four players can either compete or cooperate together on Wii to complete the skits and earn Web-Cred, which can then be used to purchase new items, props, accessories and locations from in-game virtual websites.

Nickelodeon’s iCarly - a web show within a show - ranks as the number-one program on all of television with kids between the ages of 2 to 11, year to date.

For more information on the iCarly videogame, visit www.activision.com.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE: VIA.B).

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners.

Contacts:

Amanda Young

Sandbox Strategies

212-213-2451

amanda@sandboxstrat.com

Joanna Roses

Nickelodeon

212-846-7326

joanna.roses@nick.com