i35

27 October 2008, Southampton - Multiplay, organisers of the largest UK electronic games festivals, are pleased to announce that Activision Publishing, Inc. – one of the world's largest games publishers - will be attending i35 and showcasing Call of Duty: World at War, the latest installment in the Call of Duty franchise, due out on EU store shelves on November 14th. i35 is a 1,300 player "bring your own computer" LAN party with over £20,000 in prizes up for grabs.

Built utilising the Call of Duty 4®: Modern Warfare engine, Call of Duty: World at War thrusts players into the ruthless and gritty chaos of WWII combat, challenging them to band together to survive the most harrowing and climactic battles of WWII. The game re-defines WWII games by offering an uncensored experience with unique enemies and combat variety, including Kamikaze fighters, ambush attacks, Banzai charges and cunning cover tactics, as well as explosive on-screen action through all new co-operative gameplay.

"We are incredibly excited about Call of Duty: World at War," said Craig Fletcher, Managing Director of Multiplay. "The i-Series has had a loyal Call of Duty following for years and gamers turn up in droves to sit down and play Call of Duty all weekend – we can't wait to see where it's headed next".

Activision will bring banks of Xbox 360's for gamers to play on, as well as the chance to talk with members of the Activision team face-to-face about the game itself.

i35 takes place from October 31st to November 3rd 2008 at Stoneleigh Park in Warwickshire. For more information see ttp://i35.multiplay.co.uk which features the latest news and ticket information for the event.

About Multiplay:

Multiplay has recently launched its new games download service, Fileplay. Offering high quality sources for the latest patches, demos, maps, mods and trailers, Multiplay is committed to bringing a fast and comprehensive downloads service to the gaming community.

Multiplay is also Europe’s largest online games service provider, offering server hosting for the best multiplayer games of the day. Its self-owned and operated network infrastructure connects the UK with mainland Europe, providing the fastest connections to their servers.

Complimenting its online portfolio Multiplay organise the UK’s largest video games festival, the i-Series. Established in 1997 Multiplay have over ten years of experience in organising LAN parties and have seen tens of thousands of gamers attend the events.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.   

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Publishing’s expectations,

 plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties.  Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,”

 “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,”

 “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements.   Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forwrd-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Publishing’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated.  Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing  and Activision Blizzard as ofthe date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements.  Forward-looking statements believed to be true when made may ultimately prove to be incorrect.  These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subjectto risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.  

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 © 2007 Activision Publishing, Inc.  Activision and Call of Duty are registered trademarks and World at War is a trademark of Activision Publishing, Inc.  All rights reserved. 

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