I-playTV

NEW YORK - October 12, 2010 - Oberon Media, the world's leading multi-platform casual games company, today announced the launch of I-playTV on DISH Network. A brand-new entirely TV-themed game service, I-playTV will bring top-notch games to the television screen from high-profile partners including Endemol, a world leader in entertainment programming, with original games featuring today's top movies and television programs. Available beginning today, the channel will be available to most DISH Network subscribers for a $4 per month unlimited game pass subscription fee.

The launch of I-playTV marks the first time that Endemol's iconic game shows will be available to play on DISH Network beginning with the widely popular Deal Or No Deal. Another popular Endemol game show, 1 vs. 100, is slated to launch later. Other games available at launch include a horoscope adventure title featuring famous films and movie stars called Hidden Stars. I-playTV will be updated monthly to provide a steady stream of fun and fresh TV-themed games to the customer, a style similar to monthly magazine editions. Brand new games will be added throughout the year. As part of the channel appeal,  I-playTV will be having monthly "Showdowns," where prizes will be awarded to top scorers, and "Lucky Draws," where random prizes are given away through numerous sweepstakes.

"The launch of I-playTV on DISH Network brings DISH Network subscribers the same level of quality casual games that Oberon Media already offers on mobile, social and PC platforms," said Jonathan Boltax, Senior Director of iTV Services for Oberon Media. "The ability to launch this channel with a partner like Endemol, ensures that we will be offering something that will appeal to all of DISH Network's diverse subscribers." 

" Deal or No Deal and 1 vs. 100 are two of our most popular properties, and have already proven their success in video game form," said Jason Turner, Vice President of Gaming and Live Events at Endemol."The subscribers of DISH Network are a perfect audience for these beloved shows and I-playTV offers them a permanent home on a channel dedicated to giving TV and movie buffs games they'll love."  

To access I-playTV DISH Network subscribers can turn to DishHOME Ch. 100, click on 'Games' and select I-playTV to either preview the demo or subscribe to the game service. 

For more information about Oberon Media's Interactive TV games, please visit www.oberon-media.com

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

chrissy_kelleher@bhimpact.com