I-play secures World Rally Championship licence
Racing titles due out this year worldwide
I-play has inked a deal with FIA World Rally Championship (WRC) to release licensed rally games for mobiles later this year.
The WRC title will be released simultaneously in 2D and 3D in the fourth quarter across Europe, North America and Asia Pacific.
It will be built around I-play's "one thumb" gameplay principle and features rallies in 16 different countries across varying terrain.
"Mobile gamers will be able to experience the dangerous and gruelling nature of the racing sport under every weather condition possible," said Leighton Webb, I-play's SVP of content strategy and licensing.
International Sportsworld Communicators (ISC) director John Illsey said he was "delighted" with the I-play partnership.
"This platform delivers WRC content in a new format to a new generation of gamers who are to experience the high-octane challenge of the World Rally Championship on demand."
I-play intends to target the 18- to 35-year-old racing enthusiasts who make up the game's male fan-base.