I-play Launches Official Mobile Game of the IPA World Pool Championship

San Mateo, CA. and London, UK - August 15 2007: I-play, the mobile entertainment company, today announced that World Pool Championship 2007 has launched across its global network of distribution partners. Licensed from Blade Interactive's mobile division and the International Professional Pool Players Association (IPA), the official game of the IPA World Pool Championship takes fans to the heart of the greatest Pool tournament in the world.

Developed by the cue ball experts, Blade Interactive, 'World Pool Championship 2007, 2D' has already received critical acclaim:

"This takes pool games to another level. World Championship Pool 2007 makes it possible for us to mix it with the professional potters This is as good as a 2D pool game can get. The ball physics are excellent."

84/100 - Gold Award - Mobile Game FAQ

"Slick pool sim that makes potting a pleasure."

7/10 - Bronze Award - Pocket Gamer

David Gosen, CEO, I-play commented: "The official IPA World Pool Championship license has huge resonance amongst fans around the world. This, together with the most visually stunning and authentic Pool Championship experience on mobile, featuring top tournament players and the actual tournament structure, is a winning formula for pool players."

Peter Jones, Joint MD of Blade Interactive commented: "Featuring pool gods like Phil Harrison, Neil Raybone and Chris Melling and the big game atmosphere 'World Pool Championship 2007' on your mobile will be as compelling as the real thing."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About Blade Interactive Studios

Blade Interactive Studios Limited is a privately owned software developer of some eight years standing devoted to creating innovative games from original IP

Contact:

Anna Brog

I-play

+ 44 (0) 20 7031 8165

anna.brog@iplay.com