I-play launches classic action-puzzle game Boulder Dash®-M.E. 2™ on mobile
Collect Diamonds with Rockford™
London, UK & San Mateo, CA - April 25,
2006: Mobile gamers the world over now have the
chance to renew their love affair with Boulder Dash®, First
Star Software's timeless and much-loved classic action-puzzle
game, which has sold millions of units since its original
launch in 1984. I-play, the mobile entertainment company,
today announced that Boulder Dash®-M.E. 2 is launching
across I-play's global distribution network of 100 carrier
partners, providing potential access to over one billion
mobile subscribers.
Rockford, the game's key character, makes his
long-awaited return to mobile following a very successful
debut in 2003. The universally loved Boulder Dash franchise,
first released in 1984 for home computers and a wide range of
coin-op arcade, console, hand-held and PC game platforms, is
now available to a mobile audience through I-play's extensive
global distribution network.
Simple-to-play but difficult-to-master, the game boasts three
difficulty settings and an incredible 90 caves. Players guide
Rockford around scrolling caves of boulders, diamonds and
animated enemies, with the goal of collecting a set quota of
diamonds and then finding the concealed exit to advance to
the next cave before time runs out. Developed by InstantCom,
and co-published by I-play and First Star Software, the game
has new graphics and features, including the ability to
rotate the screen 90° at a time, kick objects, smash boulders
with hammers, collect and use bombs and solve puzzle
challenges.
David Gosen, CEO of I-play commented, "Boulder Dash M.E. 2
stays true to I-play's philosophy of accessible one-thumb
games delivering instant fun, and we are delighted to be able
to bring this updated version to the market in association
with First Star Software. Arcade classics have proven
themselves beyond a doubt in the mobile gaming space, and
Boulder Dash has the added advantage of having already done
very well on mobile. Welcome back Rockford!"
Richard M. Spitalny, President of First Star Software, Inc.,
commented, "We're hugely excited about the launch of this
incredible sequel and to be working again with both our
development partners at InstantCom and our publishing
partners at I-play. We are looking forward to achieving even
greater success with Boulder Dash M.E. 2 than attained with
the original mobile edition."
-- Ends --
About I-play
I-play brings the best in mobile entertainment to an audience
of over one billion people via a network of over 100 carriers
worldwide, including Sprint (NYSE:S), Verizon Wireless
(NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica
Moviles (NYSE: TEM), amongst others and online portals
including http://www.iplay.com/. I-play has been
creating mobile games since 1998 and continues to spearhead
the creation of mobile entertainment for the next generation.
As one of the world's longest established and respected
creators of mobile entertainment, the I-play brand stands for
quality and the best in mobile development. Working with the
best media and entertainment brands I-play is dedicated to
fulfilling the promise of the mobile phone as the first truly
mass-market electronic entertainment platform.
I-play's investors are Apax Partners and Argo Global Capital.
I-play is headquartered in London, with European Regional HQ
in Dunfermline, Scotland and North American Regional HQ in
San Mateo, California; a publishing studio in Macclesfield as
well as sales offices in Paris, Hamburg, Madrid, Rome, New
York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or
visit us at http://www.iplay.com/ I-play
is a trademark and trading name of Digital Bridges
Limited.
About First Star Software
Founded in 1982, First Star Software develops, licenses and
publishes games across all platforms including cell-phones,
hand-held devices, home computers and next generation
consoles. A privately held corporation, First Star's titles
are distributed extensively worldwide. Among its best know
titles are: SPY vs. SPY®; ASTRO CHASE®; and, BOULDER DASH®.
For more information please call or email Dianne Press, ++
914-238-3073 diannepress@firststarsoftware.com or visit
http://www.firststarsoftware.com.
Boulder Dash® is a registered trademark of First Star
Software, Inc. Boulder Dash®-M.E.; Boulder
Dash®-M.E.2; and, the names and likenesses of
Rockford and Crystal are trademarks of First
Star Software, Inc. Copyright ® 1984, 2006 First Star
Software, Inc. All rights reserved.
About InstantCom Ltd.
InstantCom is a wireless software development company based
in Zagreb, Croatia. InstantCom develops games, applications
and services for mobile networks. For more information please
visit http://www.instantcom.net or email info@instantcom.net