I-play Launches Branded Games Channel in Sweden
London, UK - January 13, 2006 - I-play, the mobile games company, today announced the launch of its I-play branded games channel, allowing TeliaSonera's mobile customers to download mobile games directly from I-play's portfolio. I-play's direct to consumer service has launched on TeliaSonera's mobile portal SurfPort and is available to mobile users in Sweden, ahead of launches in Norway, Denmark and Finland.
TeliaSonera's SurfPort users in Sweden will now be able to navigate direct to I-play's publisher channel, where they can download a wide selection of games ranging from big branded hit titles like 2Fast 2FuriousTM , Jewel QuestTM , and Maria Sharapova Tennis to award-winning "one thumb" games like Skipping Stone and Mah Jong QuestTM . Users are able to browse the games using clear, easy-to-navigate menus, with only a few clicks required to download the games directly to their handset.
David Gosen, acting CEO I-play, commented: "Launching publisher-driven direct-to-consumer channels is another step towards a truly mass-market availability of mobile games without the bandwidth constraints of the classic operator channels. Managing our own branded channel on TeliaSonera's Surfport will help us serve customers better and add fun and simplicity to the customer experience."
We work continually to offer new fun and useful content for our SurfPort users in the Nordic and the Baltic countries," said Karin Rehbinder, director global content management, TeliaSonera. "I-play's high-quality mobile games will help us in our aim to provide SurfPort users with the best in fun, useful and easy-to-use mobile internet services."
SurfPort is TeliaSonera's mobile internet portal providing customers with quick and easy access to entertainment services, e-mail, search engines, positioning services, news services and much more. It is already available to more than 11 million consumers across Sweden, Denmark, Norway, Finland and Lithuania.
Contact:
Annabel Brog
PR Manager, I-play
Tel: 44 2079011770
annabel.brog@iplay.com