I-play gets down and dirty with crazy off-road action in '4 Wheel Xtreme'
San Mateo, CA & London, UK/ Vienna, AUT - April 25 2007: I-play, the mobile entertainment company, today announced the launch of '4 Wheel Xtreme', from Xendex the developers of I-play's highly successful FMX franchise. In addition to the 2D game, I-play will launch the 3D version of the mobile game across Europe and North America later this month. I-play's commitment to bringing more 3D games to market strengthens its portfolio of high-end mobile games which demonstrate the advanced performance achievable on today's mobile platforms.
Continuing I-play's and tradition of delivering entertaining and successful original titles, '4 Wheel Xtreme' gets mobile gamers down and dirty on the off road race circuit. Despite the title's punishingly realistic physics engine, the game remains faithful to I-play's casual gaming philosophy with one-thumb playability. '4 Wheel Xtreme' puts you behind the wheel of several colossal off road vehicles, where you take on challenging courses peppered with high flying jumps, obstacles andnitrous boosts. 4 Wheel Xtreme also uses cool Nitro Boost power-ups to help you fly through the tracks and take out the competition.
"This is a truly innovative game with highly responsive vehicles and immersive environments: every action has an impact which lays the foundation for a thrilling gameplay experience," David Gosen, CEO of I-play, commented. "Despite the gritty nature of off-road truck racing, this title stays true to our casual gaming philosophy with one-thumb playability, giving players instant accessibility to this challenging title."
'4 Wheel Xtreme' is the first of several future titles that I-play and Xendex plan to take to market this year.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.
For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
About Xendex
Xendex was founded in 2001 by Michael Haberl. Until now, the firm is 100 percent owned by its management. Since the first year of its existence, the company has been in the black. Today, Xendex has more than 45 employees in Austria in Europe and the United States.
Xendex's product range sports 40 highly popular game titles and more than 25 casino games. Already in 2005, the Xendex team was able to take credit for their game Nate Adams Freestyle Motocross' when O2 UK, one of Europe's largest mobile network operators, called Freestyle Motocross the best mobile game of 2005. In the field of marketing, too, Xendex has managed to build up an impressive range of customers and has already branded games for companies such as A1 Vodafone, Head, Coca-Cola light, Disney, Generali and other prominent firms.
For more information, please call +43 1 890 8 009 -0 or visit us at http://www.xendex.com.
Contact:
Anna Brog
I-play
+ 44 (0) 20 7031 8165
anna.brog@iplay.com