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Hudson Entertainment Brings Back Bonk

Award-Winning Game Makes its Way to Mobile for the First Time!

FOR IMMEDIATE RELEASE

SAN MATEO, CA, April 21, 2006 - Hudson Entertainment, the North American publishing arm for Hudson Soft, today announced that their hit video game franchise, Bonk, is coming to mobile phones for the first time. "Bonk's Return," a platform game starring the classic caveman, is planned for release to the North American market in the summer of 2006, for both Brew and Java platforms.

"Bonk has had a huge following ever since he was the mascot character for the TurboGrafx system in the 90's, and the number one request we get from our fans is to bring him back," said John Greiner, president of Hudson Entertainment. "Bonk going mobile paves the way for us to introduce this crazy caveman to a new generation of fans, and we have plans for more Bonk games on multiple platforms."

About The Bonk Franchise
Bonk originally launched as a comic strip in the PC Engine magazine in the 80's in Japan. The character was known for being wacky and over the top, with his caveman ways and explosive personality. Bonk became so popular that he was soon elevated to video game icon status, as Hudson Soft made him the mascot character for the TurboGrafx system in 1990. The game went on to win numerous awards, including Game of the Year for the system. Sequels and spin offs were introduced with great fanfare over the years, and the character found his way to other platforms including arcade systems, Super Nintendo, Game Boy, and Playstation 2. It has been a number of years since the crazy character has been on any system, and Hudson is reintroducing the character for the 2000's.

About "Bonk's Return"
Evil King Drool is up to it again! The year is 10,000 B.C. and as Bonk the Caveman, it's your job to find and defeat Evil King Drool. Unfortunately, there are no weapons around, so you'll have to use your head - literally! "Bonk's Return" is a retelling of the original game "Bonk's Adventure," bringing all the gameplay and memorable characters from the classic game onto mobile. Developed by Two Tribes, "Bonk's Return" brings the headstrong caveman to mobile phones for the first time.

"Bonk's Return" also features:

  • 13 unique, prehistoric landscapes

  • 4 challenging mini games, including "Lava Lobbing," Mad Dash Run, and Spring Flower Challenges!

  • All of Bonk's crazy moves and power ups, including head bonk, climbing with his teeth, and powering up into rage mode.

  • Bonk's favorite enemies are back - Chikkuns, Wicked Florets, and Dodogies!

  • A dramatic, final boss battle against King Drool!

    About Hudson Entertainment, Inc.
    Hudson Entertainment is the North American publishing arm of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson introduced best-selling classic videogame franchises including Bomberman, Bonk, and Super Adventure Island. Since 2000, Hudson's mobile division has been a leading supplier of games and personalized content. Through their partnership with The Source, Hudson is a leading provider of hip-hop ringtones and mobile content.

    For more information on Hudson Entertainment, please visit www.hudsonent.com.

    Hudson Entertainment, and Hudson Soft and their respective logos are trademarks and/or registered trademarks of Hudson Soft.

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    MEDIA CONTACT:
    Eddiemae Jukes
    Kohnke Communications
    415-777-4000
    eddiemae@kohnkecomm.com

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