Hot chicks, Hot cars and Deadly aliens in I-play's latest stunning line up
CTIA: Orlando, FL - March 26, 2007: I-play, the mobile entertainment company, today unveiled a selection from its latest lineup of blockbuster titles due to launch across its global distribution network over the coming months: the fourth sequel from its award winning, best selling racing The Fast and the Furious franchise; pillow bashing fun in the form of original IP 'Pillowfight' and the third game in the series from the legendary arcade classic, Metal Slug.
The Fast and the Furious: Fugitive
The latest sequel from the phenomenally successful The Fast and the Furious franchise, the most successful racing franchise on mobile with over 6.5m paid for downloads and winner of the 3GSM 'Best Made for Mobile Game' award, and IGN's Best Racing Game E3 2006, returns with an insurgent, cross state racing adventure. Developed and published by I-play, through an agreement with Universal Mobile Entertainment, the game's plot is based on a mini movie linking the first and second films. You're an ex-cop on the run from the law and in order to prove your innocence, you must drive from LA to Miami and bring down the crime syndicate that framed you. Put the pedal to the metal and embark on the most intense cross state underground street racing adventure on mobile.
Pillowfight
The only mobile game to feature gorgeous gals battling each other with pillows, the much anticipated 'Pillowfight', developed by Capybara, embodies an experience that is a ritual part of growing up and a pastime for those who prefer not to! Offering a sexy new twist on casual gameplay fun, you can slug it out as a French Maid, a Cheerleader or several other racy characters. Swap your persona, plump up your pillows and unlock downloadable wallpaper rewards of the contestants as you win matches and progress through the game. Pillowfight is the first game to include I-play's new community initiative: I-play lounge, which allows players to compete against friends and post scores.
Metal Slug Mobile 3
Blast your way through the all-new action packed Metal Slug Mobile 3, from SNK Playmore's legendary arcade classic franchise. Take on the challenging role of Sergeant Allen in the third iteration of the hugely popular Metal Slug Series. Seek and destroy your enemies as you struggle to save your troops from the impending alien zombie invasion. Visually immersive environments and never before seen animations bring this action-packed arcade classic to life on mobile.
"Our latest line-up brings mobile gamers around the world a fantastic breadth of offering, from the latest sequel in our award winning, best selling racing Fast and Furious franchise, to cheeky fun with Pillowfight, right through to the brand new sequel to an arcade classic with Metal Slug Mobile 3." said David Gosen, CEO of I-play. "We're delivering a winning set of 'must have' casual, 'one thumb' play games based on strong franchises that we have established on mobile. Great brands, simple and intuitive entertainment experiences all lead to outstanding fun for existing and new mobile users of every age."
® SNK PLAYMORE METAL SLUG is a registered trademark of SNK PLAYMORE CORPORATION.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.
For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
Contact:
Annabel Brog
I-play
+ 44 (0) 20 7031 8165
annabel.brog@iplay.com