HoopWorld

MADRID, Spain – August 9th, 2010 – Virtual Toys and Streamline Studios announced that the HoopWorld ^TM branded merchandise shop is now open. HoopWorld ^TM is an original 3-on-3 arcade basketball game for WiiWare ^TM that is now available in the U.S. and Canada, and coming to Europe on August 13th for 1,000 Wii Points ^TM . The branded HoopWorld ^TM store features more than 175 items ranging from 80’s-inspired Pro Ked Hi-top sneakers, to T-shirts for every day of the week. There are also mugs, stickers, magnets, hoodies, key-chains, buttons, and…drumroll…dress ties.

The store is available at: www.zazzle.com/hoopworld

“When players identify with a game they want to express themselves with uniquely branded merchandise wherever they are,” said Hector Fernandez, CEO of Streamline Production. “Setting up a Zazzle branded store HoopWorld ^TM enables us give players what they want and build the awareness of HoopWorld ^TM ’s fun, colorful, and fresh gameplay experience everywhere. And you have to check out the limited-edition hi-tops, they’re the ultimate fashion statement for anyone cool.”

HoopWorld ^TM brings over-the-top arcade basketball with a kung-fu power-up twist to the platform, offering unlimited replay ability via 7 uniquely themed teams and 6 outdoor courts/ locations. Connect to the HoopWorld ^TM online leader board or play with a friend. Fast, fun, and easy to pick-up arcade action and power-ups will keep players on the edge of their seats, as they basketbrawl their way to the top of the HoopWorld ^TM Leader board Championship!

Official Game Trailer: http://www.youtube.com/user/hoopworld

Zazzle is the only on-demand retail platform to offer billions of products that ship in 24 hours.

About HoopWorld ^TM

Genre - Arcade Action Sports

Service - WiiWare ^TM

Publisher - Virtual Toys

Developers - Virtual Toys/ Streamline Studios

Europe Release – August 13, 2010

U.S. Release – July 19, 2010

Age Rating - PEGI 12 - ESRB 10+

ABOUT VIRTUAL TOYS

Virtual Toys is a leading video games' developer, founded in 1995, with headquarters in Madrid and development offices in Barcelona and Valencia, Spain. In July 2008, Virtual Toys was granted two prestigious awards: "2007 Best Spanish Studio" and "Best Nintendo DS ^TM product" for Horsez. Virtual Toys has sold more than seven million copies globally, including: Imagine Fashion Designer and Imagine Pet Vet for Ubisoft. The company has more than 60 internationally published titles across multiple genres, platforms, and consoles.

For more information, please visit: www.virtualtoys.net

ABOUT STREAMLINE STUDIOS

Streamline Studios is the leading International development studio focused on groundbreaking co-productions and digital content creation for games. Streamline Studios has become the go-to studio for companies that want to remove production risks from the equation of creating big budget franchises. The studio has provided service solutions for high-profile partners and franchises including Gears of War and Unreal Tournament 3 from Epic Games, THQ’s Saints Row, James Bond 007: NightFire from Electronic Arts, and Red Storm Entertainment’s Ghost Recon 2.

For more information, please visit: www.streamline-production.com

Note to Editors: Review copies are available upon request.

A press kit is online at: http://www.HoopWorldGame.com/pressOnly.htm

CONTACT

Virtual Toys:

PR & Marketing

Tel: +34 916 779 500

Fax +34 916 555 846

Email: press@vitualtoys.net

Web: www.virtualtoys.net

© 2001 HoopWorld ^TM is a registered trademark of Déia B.V. All rights reserved. Streamline Studios is a trademark or registered trademark of Streamline East Ltd.© 2009 Virtual Toys, S.L. All Rights Reserved. "Virtual Toys" and "Virtual Toys" logo are trademarks of Virtual Toys, S.L.Nintendo trademarks used under license. WiiWare is available only through the Wii console.