Home of Chrome Goes to Hollywood
Professional PC gamers and VIA Chrome Ambassadors 'girlz 0f destruction' to demo digital entertainment lifestyle at E3 Expo in LA
For Immediate Release
Taipei, Taiwan, May 9 2006 - VIA
Technologies, Inc, a leading innovator and developer of
silicon chip technologies and PC platform solutions today
announced a scaled-down version of the digital showcase "Home
of Chrome" will be recreated at E3 Expo 2006 this week, in
Kentia Hall, meeting room
7209.
The real Home of Chrome, located in Sweden, is as an eSports
training facility for VIA Chrome Ambassadors the girlz 0f
destruction and other competitive PC gamers, as well as a
showcase for VIA's digital lifestyle partner products,
including gaming PCs, notebooks and UMPC platform based
products.
"Young professional gamers in their everyday life represent
the cutting edge of user models for the digital lifestyle,"
commented Timothy Brown, Marketing Manager at VIA
Technologies, Inc. "The Home of Chrome and the girlz 0f
destruction are perfect examples of the digital lifestyle
that the mainstream user can look forward to."
During E3, the girlz 0f destruction will be fighting
head-to-head on VIA 8T900-based systems featuring dual S3
Graphics Chrome S27 Graphics cards running in parallel thanks
to S3 Graphics MultiChrome technology. The VIA K8T900 chipset
is VIA's premium offering for the high performance AMD
platform, providing support for a complete range of AMD 64
processors as well as expanded connectivity to support dual
graphic card configurations.
The girlz 0f destruction will also be demonstrating the
latest in digital lifestyle devices, the Ultra Mobile PC
(UMPC) - delivering the functionality of the PC in an
ultra-compact handheld device. VIA leverages extensive
experience with efficient computing to create the most highly
integrated and power friendly platform in the UMPC market.
With a touch-screen, wireless connectivity, and running
Microsoft® Windows® XP Tablet Edition, the UMPC is
challenging our perceptions of the PC.
The VIA and S3 Graphics booth will be located in Kentia Hall,
Meeting Room #7209. For more information about this event
please visit:
http://www.via.com.tw/en/company/events/e32006/
About Chrome Ambassadors the "girlz 0f destruction" and the
"Home of Chrome"
girlz 0f destruction is a 7-member, international, all-girls
PC gaming team, widely regarded as the highest level
professional female QUAKE 4 players in the world.
Since the launch of the S3 Graphics Chrome S20 Series of
graphics products in 2005, girlz 0f was appointed as officia
Chrome Ambassadors for VIA and S3 Graphics computer hardware.
As top competitive QUAKE 4 professional gamers, girlz 0f
destruction travel the globe competing and exhibiting their
gaming skills at eSports events using the power of Chrome
products. The girlz 0f destruction's competitive spirit,
international composition and adventurous good nature make
them ideal ambassadors of the Chrome lifestyle.
More than half of the girlz 0f destruction team lives in a
VIA-sponsored 24-hour-a-day, 7-day-a-week dedicated eSports
training home in Sweden. Dubbed the "Home of Chrome", this
facility gives the girlz 0f destruction the equipment and
environment to dedicate themselves fully to competitive
eSports, and is also open to the wider gaming community for
bootcamp and
training sessions for amateur and professional gamers alike.
To participate in this active eSports community or find out
more about the girlz 0f destruction, be sure to visit:
www.girlzgaminghouse.com.
About Chrome
Get the Hi-Def experience with Chrome, comprising
leading graphics solutions from VIA and S3 Graphics. Chrome
graphics provide gamers and power users alike with an
enhanced video experience through the unique
Chromotion video engine and advanced 2D/3D video
engines. Whether for add-in cards or integrated into one of
VIA's leading core logic chipsets,
Chrome graphics promise a truly brilliant visual
experience.
About VIA Technologies, Inc.
VIA Technologies, Inc. (TSE 2388) is the foremost fabless
supplier of market-leading core logic chipsets, low power x86
processors, advanced connectivity, multimedia, networking and
storage silicon, and complete platform solutions that are
driving system innovation in the PC and embedded markets.
Headquartered in Taipei, Taiwan, VIA's global network links
the high tech centers of the US, Europe and Asia, and its
customer base includes the world's top OEMs, motherboard
vendors and system integrators. www.via.com.tw
VIA PR Contact
International: Richard Brown
Phone: (886)-2-2218-5452 #6201
Fax: (886)-2-2218-5453
Email: RIBrown@via.com.tw
North America: Pat Meier-Johnson
Phone: (415) 389-1700
Email: patmeier@patmeier.com
Note to reporters, editors and writers: VIA is written in ALL
CAPS.
VIA Technologies, Inc.
533 Chung Cheng Road 8F | Hsin Tien, Taipei | Taiwan
Tel: (8862) 2218-5452 | Fax: (8862) 2218-5453 | http://www.via.com.tw