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Holiday Heroes

World Cyber Games to stage tournament at this weekend's Samsung Experience in New York.

WHO:

World Cyber Games & Samsung Electronics America

WHAT:

The World Cyber Games USA has announced the second annual Holiday Heroes event hosted at the Samsung Experience in New York City on December 12th - 13th. With Call of Duty: Modern Warfare 2, Street Fighter IV, and DJ Hero live competitions on Xbox 360, there is over $7,000 in cash and prizes up for grabs! The $5,000 Call of Duty: Modern Warfare 2 tournament is limited to the first 16 registered, paid, and confirmed teams. The Street Fighter IV tournament will be limited to the first 100 registered and confirmed players and features a $2,000 cash and prize pool. Be sure to compete or stop in to check out the action for your chance to win great Samsung prizes in the walk up DJ Hero competition or the Xbox 360 raffle!

Additionally, the Holiday Heroes 2 tournament will also feature WCG 2009 TEAM USA members Jon Lunceford and Trevor Housten as well as legendary gamers Justin Wong and Phillip "KDZ" Atkinson.

Gamers can now register to compete in their favorite games by logging onto the WCG USA Web site. Please visit www.wcg.com/usa to register.

WHEN:

December 12th and 13th

10am - 7pm on Saturday

11am - 6pm on Sunday

WHERE:

The Samsung Experience, located at the Time Warner Center

10 Columbus Circle, Third Floor

New York, NY 10019

212-823-9520 x202

Contact:

Blain Howard

212-689-6360

blain_howard@bhimpact.com

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.wcg.com) is the premiere global e-Sports tournament and festival, with about 800 players from 78 countries participating at WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, the World Cyber Games uses a year-long tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in e-Sports, The World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. The WCG 2009 Grand Final will be held in Chengdu, China.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Experience

The Samsung Experience is a remarkable 10,000-square-foot interactive brand emporium that provides a creative experience through Samsung's vision of digital convergence. The site features hundreds of Samsung products in unique technology demonstrations that allow you to discover, touch, hear, and engage with the latest technology to create your own digital lifestyle. This permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center. For more information about Samsung Experience, visit: www.samsung.com/experience

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