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Hip Interactive Europe receives recognition from its Peers at MCV Industry Excellence Award Gala.

Voted "Games Industry Newcomers of the Year"

FOR IMMEDIATE RELEASE

London, UK - April 14th, 2005 - Hip Interactive Corp. today announced that its fast-growing European Division was recognized at the MCV Industry Excellence Awards gala event held last week in London, being voted the "Games Industry Newcomers of the Year".

Honoured to be nominated as one of five candidates in the category, Hip faced fierce competition including Korean power house NC Soft and new console manufacturer Gizmondo.

"Winning the coveted award came as a welcome surprise," said Olivier Goulon, CEO Hip Interactive Europe. "We are very proud to have this honour bestowed upon us!"

Created in 2003, MCV Industry Excellence Awards recognize the highest levels of performance, creativity and commercial success within the European games market. Over 550 industry notables attended the event representing retail, media, publishing, development and distribution sectors. The 20 categories recipients are selected by a group of 100 independent judges from all corners of the computer and video games industry.

Since joining Hip Interactives family of companies in February, 2004 the European Division has positioned Hip GamesTM publishing division and Hip GearTM accessories division securely within the European computer and video games market. Gaining the recognition of the industry and respect associated with winning an MCV Award will only help to open doors as Hip continues to build its portfolio in the months ahead.

About Hip Interactive Europe

Hip Interactive Europe is a full subsidiary of Hip Interactive (TSX: HP). Hip Interactive is a publisher and distributor of videogames and accessories for interactive leisure. With its headquarters in Marseilles (France), and UK London office, Hip Interactive Europe publishes and distributes videogames on all the European territories as well as other PAL territories. Hip Interactive Europe is present on all the main platforms: PC, PlayStation 2, Xbox and Game Boy Advance. Hip Interactive Europe produces games based on its own brands such as CT: Special Forces but also on licences coming from the most important Hollywood Majors such as The Mummy The Animated series from Universal. (www.hip-europe.com)

About Hip Interactive Corp.

Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".

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