HIP GEAR™ ANNOUNCES FULL LINE OF ACCESSORIES FOR NINTENDO DS

FOR IMMEDIATE RELEASE - OCTOBER 5, 2004

Toronto, ON - Hip Gear^TM, a division of Hip Interactive Corp. and Canada's largest third party accessories provider, today announced its full line of accessories for the new Nintendo DS^TM console system, which will launch in North America in November 2004. Hip Gear^TM will be shipping the line to retailers across North America in time for the busy holiday season.

"We are really keyed up about our new line-up of accessories for Nintendo's DS," said Arindra Singh, President and Chief Executive Officer of Hip Interactive. "Experts are already expecting the DS to sell like wildfire, not only on the strength of Nintendo's first-party titles, but also because of the DS' unique dual-screen, touch screen/stylus, wireless and voice activation capabilities."

Hip Gear^TM is launching all the essential accessories - fun and stylish carrying cases, screen protectors, stylus pens to take full advantage of the touch screen feature, adapters and headphones. These high quality products will enhance any gamer's DS playing experience.

With the Nintendo DS due for launch in Europe in early 2005, Hip Gear^TM products for the Nintendo DS^TM will follow shortly thereafter through Hip Interactive Europe.

About Hip Gear^TM

Hip Gear^TM video game accessories (www.hipgearproducts.com) are designed to blend innovation and creativity. Created from the consumer's desires, Hip Gear^TM provides high quality, value-priced accessories for all leading game consoles. Hip Gear^TM is carried in Europe and throughout North America in leading video game retailers. In addition, Hip creates private label accessories and game/accessory bundles for a number of national and international retailers.

About Hip Interactive

Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games^TM, and accessories, branded as Hip Gear^TM. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol HP.

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For more information on Hip Gear^TM or Hip Interactive Corp.

Please visit: www.hip-europe.com