Highly Acclaimed British Rock Act, The Answer, Wins Activision's Exclusive Listening Session at MIDEM

Wednesday 20th February/... The Answer's track "Never Too Late" was selected for inclusion in a forthcoming edition of Guitar Hero at an exclusive "listening session" at the recent Midem conference in France. The track beat over 200 others entered into this event, which was organised by Activision specifically to discover new music, ensuring the series' songlist continues to surprise and innovate.

"Guitar Hero is all about the music," says Tim Riley, worldwide head of Music, Activision. "Which is why events like the Listening Session at MIDEM are so important to us. We were very impressed by the quality of the entries, but 'The Answer' stood out, and was a clear favourite of our panel. We're committed to searching for and partnering with great emerging bands like 'The Answer'. They are a great addition to the Guitar Hero family, and we look forward to working with them through what should be their breakthrough year."

Cormac Neeson, lead singer of The Answer added "It is a tremendous honour for The Answer to be involved with the whole Activision team and we really look forward to working closely with them. We're sure our blend of high energy rock 'n' roll will fit perfectly with the Guitar Hero brand"

The Answer's track "Never Too Late" will be included in a forthcoming Guitar Hero game, details of which will be announced soon.

Since their arrival back in 2005, the four piece, who hail from Downpatrick, Co. Down, have been heralded as the future of rock from musicians and public alike. Their debut album, Rise, won them heaps of fans, and the group has opened stadium and arena gigs for The Rolling Stones, Aerosmith, The Who and Deep Purple.

The band are signed to Albert Productions, the worldwide publishers of rock legends AC/DC.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

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