Hello Kitty Online

Hong Kong – February 12, 2009: Sanrio Digital ( www.sanriodigital.com) today announced that Hello Kitty Online ( www.hellokittyonline.com) will open to the public from February 14 to February 17, 2009. All fans of Hello Kitty are invited to take part in the Valentine’s Day “Happy Hearts” event and stress test. To play, users must download the HKO game client from the game web site at www.hellokittyonline.com and sign up for a free account at SanrioTown ( www.sanriotown.com), then use their SanrioTown username and password to log on to Hello Kitty Online. All players will be able to log in to the game starting from 20:00 EST on February 14, 2009.

The “Happy Hearts” event will end at 23:59 EST on February 17, 2009. New players will be accepted until the end of the event. “Happy Hearts” will feature exclusive new content and several enhancements to the game:

Valentine’s Day under threat! Cupid is missing and so are the romance and friendship of the season. It is up to players of HKO to save Valentine’s Day and prevent the disastrous collapse of the greeting card industry. Exclusive items will be awarded to the first players to complete the quest chain.

Improved user interface

User interface enhancements include a higher supported resolution, larger field of view, movable windows, re-sizable chat box, and an improvement to the local area map.

Revamped farming system

The new farming system introduces 8 new and unique farm types while allowing players to participate in cooperative farming. Day cycles and related effects on your plants have been implemented. Plant growth times have been optimized.

Keyword chat filter

The new chat filter blocks offensive language from private and public chat to ensure a safer and more enjoyable gaming experience for players.

At 23:59 EST on February 17, 2009, Hello Kitty Online will be taken down for further work.

About Hello Kitty Online

Hello Kitty Online, developed by Sanrio Digital, is the official Massively Multiplayer Online Role-Playing Game (MMORPG) of Hello Kitty and friends, and the first MMORPG to integrate social networking web services into the game experience. In addition to standard features such as customizable avatars, guilds, skill systems, and player economy, Hello Kitty Online offers a social networking platform including blogs, video sharing, and email services. For more information please visit www.hellokittyonline.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody, and others. For more information please visit www.sanriodigital.com.

Contact:

Sanrio Digital (HK) Ltd

Tel: +852 2540-2237

Fax: +852 2803-0211

Email: press@sanriodigital.com