Heavy.com Debuts "Pimp My Weapon," A Original Machinima Created From "God Of War" - The Hit Videogame From Sony
Leading Broadband Network Turns Fearsome Warrior Kratos Into Comedian Rob Johnson
New York, NY: Broadband network Heavy.com will debut a new Machinima series that was created in partnership with Sony as part of its pre-promotion for it's highly anticipated release of God of War. This marks the first time that a studio-endorsed Machinima will reach a broadcast-scale audience through cable or broadband.
Machinima (machine animation) is the convergence of filmmaking, animation and game development. Made popular by "Red vs. Blue" (based on Halo and also available on Heavy.com), the process involves using the game controller to manipulate the characters on screen and dubbing in a new soundtrack.
In "Pimp My Weapon," the character of Kratos-a fearsome Spartan warrior "driven by pure revenge"-is now Ron Johnson, host of a "How-To" show. Ron Johnson is a Bob Villa-like character in this how-to program on creating the ultimate weapons and the proper way to bust skulls.
Heavy.com attracts over 5 million unique viewers (Nielsen-rated) and boasts programming that spans thousands of hours of video shorts, Machinima, music, gaming, radio, etc. and includes staples such as "Behind the Music that Sucks," "Contagious" and "Red vs. Blue." Advertisers on the broadband network include Diesel, Axe and Nike.
About Heavy.com
Heavy.com is the world's leading broadband network with more than 5 million viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "Contagious" and "Red vs. Blue."
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