Heathcliff

FOR IMMEDIATE RELEASE:

NEW YORK – (January 6, 2010) – Fitz Roy Media has signed an agreement with Storm City Entertainment to develop an extensive line of video games starring the world’s best known street-smart cat, Heathcliff; it was announced by Fitz Roy Media CEO Hamp Hampton.

The licensing deal grants Storm City worldwide rights to create and distribute Heathcliff-themed video games across all gaming platforms over the next seven years. The first release is scheduled to debut at retail in fall 2011.

Brokered by Jonathan Breiter and Jennifer Zivic at Public Group, exclusive U.S. licensing agent for Fitz Roy Media, the agreement is part of Fitz Roy’s strategy to extend the Heathcliff brand to new generations of children, tweens and young adults with new entertainment projects and merchandising.

“Heathcliff’s pugnacious personality and penchant for mischief provide a wealth of fodder for entertaining quests that make video games engaging and entertaining,” said Hampton. “With a record of success that includes the ground breaking, best-selling System Flaw, Storm City is perfectly suited to translate Heathcliff’s intrinsic qualities into immersive and fun gaming experiences that are certain to be embraced by this feline’s ever widening base of loyal fans.”

"We're thrilled to be involved with this project, and look forward to bringing Heathcliff to life in a series of all-ages games that will entertain and amuse," said Susan Kain-Jurgensen, CEO of Storm City Entertainment. "In an adventure-driven world of sass and attitude, Heathcliff is a role model, and the gaming possibilities that can be created for him are endless."

Media Contacts: Sabrina Propper, President RPiPR: 818.515.5798; spropper.rpipr@gmail.com

John Russel . RUSSEL Public Relations . 661.259.2601 . JRussel@RUSSELPRLA.com

About Storm City Entertainment

Storm City Entertainment is a New Jersey Corporation with offices at 700 Liberty Place in Sicklerville, New Jersey. The Company’s goal is to provide quality casual gaming products at competitive prices geared to reach consumers of all ages. Incorporated by well known industry executives, Storm City’s mission is to provide the industry with a new quality publisher with years of experience and success in the video game industry, as well as to continue to service our valuable nationwide list of customers as we have done with great success over the last decade. Our plans currently include products to support Nintendo, Sony and Microsoft platforms.

About Public Group

Public Group LLC is a leading strategic advisory whose strength is in understanding the depth of consumer markets, manufacturing, distribution, retail, licensing dynamics and marketing communications ability to create the context to build and extend your brand and business. Our team works with clients to apply a diverse set of strategies, tactics within the integrated disciplines of marketing, business strategy, licensing, merchandising, retail relations, and design integrated marketing programs to elevate client brands and proactively manage their reputations.

About Fitz Roy Media LLC

Fitz Roy Media (FRM) is a media property development company specializing in children’s entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV. FRM’s flagship property, Heathcliff (created in 1973 by cartoonist George Gately) the new comic strip is written and drawn by George Gately’s nephew Peter Gallagher and is being developed for multiple mediums. FRM’s other key branded properties include "Daktari Park," ”Secret Wings,” “Funny Face” and “Out of My Mind,” a new series for tweens that combines live-action with animation.

Led by CEO Hamp Hampton, founder of The Mercer Group LLC, and formerly with Honest Entertainment, the licensing/marketing firm behind the hit children’s properties Angela Anaconda, Pepper Ann and Fido Dido, the top management team boasts more than 75 years of combined specialized industry experience. COO Terrence McCarthy is an award-winning technology and integrator consultant who founded Neoteric, Inc., a leading workflow, directory and messaging integrator, and a veteran CTO, CFO and management consultant clients including Price Waterhouse Coopers, Road Runner, American Airlines, UNICEF, Hitachi, Novell, Motorola and IBM.

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