Hands-On Mobile to Bring Korea's Most Popular Multiplayer Game to Europe
Over 25,000 Players a Day Battle Each Other in "Hero's Lore"
BARCELONA, SPAIN--FEBRUARY 13, 2007--Hands-On Mobile, a leading global publisher of mobile lifestyle, games and personalisation products, today announced at 3GSM that it will launch in Europe its original multiplayer game Hero's Lore 2: The Knight of Frozen Sea, which has hit the top of the charts in Korea, one of the world's most advanced mobile content markets.
"Hero's Lore 2 and its predecessor Hero's Lore have consistently ranked as the number one mobile game in Korea in both sales and user rankings on all three major Korean carriers (SK Telecom, KTF and LG Telecom)", said Gilbert Kim, GM of Hands-On Mobile Korea.
Hero's Lore 2 is a network-based mobile, role-playing game consisting of over 200 characters, 100 different map scenarios and over 1,000 community guilds. Due to the viral interactivity and community nature of the game, once it launched it quickly spread among mobile subscribers. Since its launch in November 2006, over 1.5 million network battles have taken place every week and an average of more than 25,000 passionate gamers play every day.
Leading Korean industry publications KyungHyang Game News and MPortal report that Hero's Lore and its sequel Hero's Lore 2 tops their 2006 mobile user surveys in areas of brand recognition, user experience, game quality and commercial success.
"Interactivity and community are key factors in creating a great mobile game as is demonstrated by the great success of Hero's Lore 2 in one of the world's most competitive mobile markets," said Eric Hobson, President and General Manager EMEA, SE Asia and Latin America for Hands-On Mobile. "With today's technology, it's no longer about just single-player games. Innovative games publishers must embrace the consumer's desire for live competition."
About Hands-On Mobile, Inc.
Hands-On Mobile (formerly MFORMA) is a leading global publisher of mobile games and personalisation products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries.
For more information, please visit, www.HandsOn.com
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