Guitar Hero: Warriors of Rock

FOR IMMEDIATE RELEASE

London – 8th June, 2010 – Furious finger-fretting frontmen and their friends have another reason to be excited this September with the debut of the all-new, redesigned and customizable guitar controller for Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero ^® : Warriors of Rock. Developed by the in-house research and development team who have created and delivered the top-quality Guitar Hero ^® controllers everyone knows and loves, the style of the new guitar controller was inspired by the game’s unique art style and over-the-top story that players will experience in Quest Mode, the franchise’s first story-driven experience in which players embark on an epic rock journey to help save rock n’ roll. All essential parts are now contained within the neck allowing removable ‘wings’ to be replaced with alternatives, giving gamers the chance to tailor the guitar controller to their own unique styles.

“Guitar Hero’s success has been driven by the seamless integration of hardware and software; creating innovative and accessible gameplay in tandem with developing and manufacturing top-quality hardware peripherals,” said David Haddad, Chief Operating Officer for Guitar Hero. “With the new rock-inspired Guitar Hero: Warriors of Rock guitar controller, our hardware team has once again proven themselves to be a world-class leader in the category delivering an awesome, top-quality and rocktastic controller that will be the musical weapon of choice for all budding rock stars this fall.”

In Guitar Hero: Warriors of Rock, join with friends on an epic rock journey to save rock n’ roll. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and their friends can strum, drum and wail in the most immersive music videogame experience to date. Delivering the quintessential rock music collection that focuses on guitar shredding hits from bands such as Black Sabbath, Slipknot and Megadeth and larger-than-life band anthems from Queen, Muse and KISS, players can unleash more rewards and unlockable content than ever before in Guitar Hero: Warriors of Rock’s Quest Mode, the franchise’s first ever story-based mode, and Quickplay+, which invites challenge-starved fanatics to test their rock skills. Running on the powerful Guitar Hero engine that has been expanded and refined and with encores from the addictive, award-winning gameplay features that made Guitar Hero one of the most popular franchises of all-time – such as Party Play, Competitive modes and any combination of up to four instruments – the game offers a complete interactive and connected experience bringing friends and foes to the stage in the ultimate rock music experience.

Guitar Hero: Warriors of Rock is being developed by Neversoft Entertainment for the Xbox 360 ^® video game and entertainment system from Microsoft and the PLAYSTATION ^® 3 computer entertainment system and by Vicarious Visions for the Wii ^TM system from Nintendo. For more information about Guitar Hero: Warriors of Rock, please visit GuitarHero.com.

Pre order Guitar Hero: Warriors of Rock from GAME to receive the exclusive Battle Axe Guitar Controller.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All rights reserved.

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