Guitar Hero: Warriors of Rock

FOR IMMEDIATE RELEASE

London, UK – 11th August, 2010 – Continuing to be a premier platform for bands to showcase their music, Activision Publishing, Inc. (Nasdaq: ATVI) reveals Guitar Hero ^® : Warriors of Rock, the largest franchise set list to date, will feature a pack of bands whose music has never before appeared in a Guitar Hero ^® game. Spanning multiple genres of rock, the quintessential rock music collection will contain tracks by the following bands, all of which are making their first franchise appearance:

“It’s seriously a huge honour to be included in Guitar Hero: Warriors of Rock,” said Anberlin lead guitarist, Joey Milligan. “It is surreal to have our name next to so many great bands and amazing songs! I can’t wait to play this!”

“One of the great things about Guitar Hero is that it’s in a unique position to expose millions of people to great music by bands they may otherwise never listen to,” said Tim Riley, Vice President of Music Affairs for Guitar Hero. “Guitar Hero: Warriors of Rock delivers an impressive 90+ set-list and we are happy to be introducing our fans to 11 bands that have never before been featured in a Guitar Hero game.”

In Guitar Hero: Warriors of Rock, join with friends on an epic rock journey to save rock n’ roll. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and their friends can strum, drum and wail in the most immersive music videogame experience to date. Delivering the quintessential rock music collection that focuses on guitar shredding hits from bands such as Black Sabbath, Slipknot and Megadeth and larger-than-life band anthems from Queen, Muse and KISS, players can unleash more rewards and unlockable content than ever before in Guitar Hero: Warriors of Rock’s Quest Mode, the franchise’s first ever story-based mode, and Quickplay+, which invites challenge-starved fanatics to test their rock skills. Running on the powerful Guitar Hero engine that has been expanded and refined and with encores from the critically-acclaimed and fan favorite gameplay features that made Guitar Hero one of the most popular franchises of all-time – such as Party Play, Competitive modes and any combination of up to four instruments – the game offers a complete interactive and connected experience bringing friends and foes to the stage in the ultimate rock music experience.

Guitar Hero: Warriors of Rock is being developed by Neversoft Entertainment for the Xbox 360 ^® video game and entertainment system from Microsoft and the PlayStation ^® 3 computer entertainment system and by Vicarious Visions for the Wii ^TM system from Nintendo. The game is PEGI rated 12+. For more information about Guitar Hero: Warriors of Rock, please visit GuitarHero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

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