Guitar Hero III: Legends Of Rock To Challenge Videogame Journalists At Games Media Awards

Friday 24th August/...Activision has today announced an official journalist-only Guitar Hero play-off at the forthcoming Games Media Awards.

The Awards will honour the very best videogames journalism across specialist and non-specialist media - print, broadcast and online - at the first ceremony of its kind.

And, thanks to Activision, there's an even bigger accolade: that of best journalist Guitar Hero player.

With over 150 press attendees at this inaugural event, competition is likely to be fierce, but once the Awards have been concluded, Guitar Hero will take centre stage. Rival magazines, publications and broadcast media will battle against each other for the ultimate bragging rights: being better than the competition at the best game of the year.

"Guitar Hero III introduces competitive online play for the first time in the series," says Gary Sims, Brand Manager, Activision UK, "so the special journalist-only play off at the Games Media Awards are particularly relevant. And with the greatest selection of songs a music game has ever had, the performances will ensure the party concludes with a bang."

Guitar Hero III will be released on PlayStation 2, PlayStation 3, Xbox 360 and Nintendo Wii during Q4 2007. Featuring a vast collection of worldwide-recognised rock tracks, all new multiplayer modes alongside the classic Guitar Hero gameplay, thrilling boss battles with the greatest guitarists of all time, and superlative sound and vision, the game will prove to be the definitive guitar simulation of all time.

The GMAs are being hosted by Intent Media, and will take place at the Soho Revue Bar, London, on October 11th 2007. Attendance is free to qualified media. The shortlist for the 16 categories will be announced soon.

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About Activision:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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