Guitar Hero II song packs go multi-platinum on Xbox Live
Activision has sold over 650,000 song packs for Guitar Hero II over Xbox Live, totalling 2 million individual tracks — the equivalent of multi-platinum sales in record industry terms.
Activision has sold over 650,000 song packs for Guitar Hero II over Xbox Live, totalling 2 million individual tracks — the equivalent of multi-platinum sales in record industry terms.
Each song pack contains three songs — in the first week of release a My Chemical Romance song pack was downloaded over 50,000 times via Xbox Live.
"The Guitar Hero II downloadable videogame song packs are some of the most popular content on Xbox Live and are quickly becoming a very lucrative revenue stream and powerful promotional vehicle for musicians and record labels," commented Dusty Welch, head of publishing for RedOctane.
"Activision was the first third-party publisher to offer downloadable content via Xbox Live to consumers and as a result, we have tremendous insight into the types of content that consumers want."
According to data from Gfk, Chart Track and the NPD Group, the Guitar Hero games have sold over 5.5 million units worldwide.