Guitar Hero/DJ Hero

FOR IMMEDIATE RELEASE

London, UK – 29th June, 2010 – Axe shredding rockaholics, virtual mix maestros and all of their friends will come together and party this weekend with new downloadable content for Activision Publishing Inc.’s (Nasdaq: ATVI) Guitar Hero ^® and DJ Hero ^® . Available today and featuring some of the biggest hits from global pop sensations such as Lady Gaga, Pussycat Dolls, Rihanna, Duran Duran and Maroon 5, the Pop 1 Track Pack for the Guitar Hero Music Library and the DJ Hero Dance Party Mix Pack will provide hours of nonstop, party rockin', beat blastin’ entertainment for everyone to enjoy.

Setting the ones and twos ablaze today, the DJ Hero Dance Party Mix Pack delivers a trio of new mixes - Lady Gaga’s "Poker Face" Mixed With "Girls On Film" by Duran Duran, Pussycat Dolls’ "Buttons" beat juggle and Rihanna’s "S.O.S." beat juggle – that will have digital DJ’s spinning, scratching and battling their parties to the next level.

Guitar Hero fans looking to pick up their axes, grab their drum sticks or rock the mic right are in for a treat this weekend with a trio of hit pop artists in the Pop 1 Track Pack for the Guitar Hero Music Library that will have these budding musicians rocking out with all their friends to Lady Gaga's club anthem, "Just Dance," Maroon 5's hit single, "This Love" and the Synthpop hit, "Fireflies," by Owl City.

The Guitar Hero Pop 1 Track Pack will be available on Xbox LIVE ^® Marketplace for the Xbox 360 ^® video game and entertainment system from Microsoft, the PlayStation ^® Store for the PLAYSTATION ^® 3 computer entertainment system and for Wii ^TM . All songs in the track pack will also be released as downloadable singles for the Xbox 360 ^® video game and entertainment system from Microsoft, PLAYSTATION 3 system and Wii.

The DJ Hero Dance Party Mix Pack will be available on Xbox 360 and PLAYSTATION 3 system. All mixes will be released as downloadable singles for Wii.

For more information about Guitar Hero and the entire line-up of downloadable songs and disc imports, please visit www.guitarhero.com.

Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360, the PLAYSTATION 3 and PlayStation ^® 2 computer entertainment systems and Wii. The game is rated “12” by PEGI. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero, DJ Hero and Activision are registered trademarks of Activision Publishing, Inc. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.

For information, please contact:

Mainstream Media

Frank PR

heropr@frankpr.it

+44 (0) 207 693 6999

Specialist Games Media

Activision UK

ukpr@activision.com