Guitar Hero 5

FOR IMMEDIATE RELEASE

London, UK – 8th September, 2010 – The launch of Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero ^® : Warriors of Rock is almost upon us and to whet the appetites of gaming's rock fans, the Guitar Hero ^® Music Library expands today with the Rock 1 Track Pack. Featuring hits by bands such as Faith No More, Godsmack, Limp Bizkit, Marilyn Manson, Orgy and Papa Roach, the Rock 1 Track Pack is sure to have fans shredding right into the launch of Guitar Hero: Warriors of Rock. The Rock 1 track pack will be compatible with Guitar Hero ^® 5 and Band Hero ^® , as well as forward compatible with Guitar Hero: Warriors of Rock and will feature the following tracks:

The Rock 1 Track Packs will be available on Xbox LIVE ^® Marketplace for the Xbox 360 ^® video game and entertainment system from Microsoft for 880 Microsoft Points, on the PlayStation ^® Store for PlayStation ^® 3 computer entertainment system for £7.22 and for Wii ^TM for 1100 Wii Points ^TM . All songs in the Rock 1 Track Pack will also be released as downloadable singles for the Xbox 360 ^® video game and entertainment system from Microsoft for 160 Microsoft Points, PlayStation 3 system for £1.59 and Wii for 200 Wii Points each. In addition to the in-game music store and Xbox LIVE Marketplace for Xbox 360, Xbox 360 owners can expand their Guitar Hero music library using the Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE ^® online entertainment network.

For more information about Guitar Hero 5, Band Hero, Guitar Hero: Warriors of Rock and their entire line-up of downloadable songs and disc imports, please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero, Band Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.

For further information, contact

Mainstream Media:

Frank PR

activisionpr@frankpr.it

+44 (0) 207 693 6999

Specialist Games Media:

Activision UK

ukpr@activision.com